What is it that separates those small businesses that are very successful with their social media efforts with those that are not? Let me suggest a one word answer: Content. The phrase is not “Content is prince” or “Content is duke.” No, they say, “Content is king” for a reason. Because it is. Offer your folks great content and they will pay attention to you. Don’t and they won’t. So what is great content and how do you create or offer it? The first thing to understand about social...

Let’s face it, when you first come across Twitter, it seems a little strange. It definitely is a more challenging social media platform to grasp than Facebook or LinkedIn, and even when you get a handle on it, the question becomes: What should you tweet? Originally, Twitter got a bad rap as a platform where people would tweet the most mundane things – what they had for breakfast, where they were headed at that moment, that sort of thing. And while that may have been true previously, it is far...

Owning a small business today is quite a bit different than even a generation ago. Whereas business owners used to be able to be just that, business people, these days it seems that they are expected to be two parts business person, one part techno-geek, and maybe one part social media maven. While the good news is that all of that technology has enabled us to do more with less, the bad news is that the time demands put upon today’s business person is more burdensome than ever, begging the...