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General Business

2 Posts tagged with the media tag
8 Ways to Market on a Shoestring
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Posted by: Steve Strauss, Jan 31, 2012

The dirty little secret about entrepreneurship is that most people who start a business had no idea what they were doing when they began – myself included. Oh sure, they may have read some books and articles, gone to seminars, or maybe have even written a business plan. But actually knowing what to expect, what slings and arrows would come their way – no. The good news about that, as one intrepid entrepreneur once told me, is that you don’t know what you don’t know. That is – you don’t know...
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8 Ways to Plan Your First Pay-Per-Click Campaign
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Posted by: Steve Strauss, Dec 27, 2011

There is no doubt advertising has evolved a lot in the past decade, with advertisers increasingly moving from print to electronic media. It’s not hard to understand why. The beauty of a pay-per-click campaign is that, unlike a print campaign, you only pay for the ads when people who see it like it enough to click on it and that in turn means that you are typically paying less for more qualified leads. Paying less for better leads? Yes, that is hard to beat. Here is how you can join the...
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