What is it that separates those small businesses that are very successful with their social media efforts with those that are not? Let me suggest a one word answer: Content. The phrase is not “Content is prince” or “Content is duke.” No, they say, “Content is king” for a reason. Because it is. Offer your folks great content and they will pay attention to you. Don’t and they won’t. So what is great content and how do you create or offer it? The first thing to understand about social...