Sign of the times: When I first wrote my book, The Small Business Bible in 2003, I never mentioned the phrase “social media” – because it didn’t exist at that time. When I wrote the second edition in 2007, I mentioned it once and, even then, the only site I touched on was MySpace because it was the most relevant site. But the book kept selling, so when my editor asked me last year if I had anything new to say if we did a third edition (just published), I jumped at the chance to add 10 new...
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