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3 Posts tagged with the facebook tag
The Critical Importance of Establishing Social Media Policies for Your Business
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Posted by: Steve Strauss, May 15, 2012

Sign of the times: When I first wrote my book, The Small Business Bible in 2003, I never mentioned the phrase “social media” – because it didn’t exist at that time. When I wrote the second edition in 2007, I mentioned it once and, even then, the only site I touched on was MySpace because it was the most relevant site. But the book kept selling, so when my editor asked me last year if I had anything new to say if we did a third edition (just published), I jumped at the chance to add 10 new...
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Three Ways to Create Great Social Media Content
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Posted by: Steve Strauss, Jan 17, 2012

What is it that separates those small businesses that are very successful with their social media efforts with those that are not? Let me suggest a one word answer: Content. The phrase is not “Content is prince” or “Content is duke.” No, they say, “Content is king” for a reason. Because it is. Offer your folks great content and they will pay attention to you. Don’t and they won’t. So what is great content and how do you create or offer it? The first thing to understand about social...
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Tap into the Power of Facebook with Facebook for Business
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Posted by: Steve Strauss, Aug 30, 2011

Is there anything hotter than Facebook right now (other than, maybe, and just maybe I say, the sun)? I think not. But that said, many small businesses have yet to figure out how to turn the media hype and vast popularity of the social media behemoth to their own advantage and actually grow their business using Facebook. But what you hear is that everyone else is doing it, right? Why aren’t you? Hurry up! Get on the bus, Gus! The Facebook train is leaving the station and you better be aboard....
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