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3 Posts tagged with the customer_loyalty tag
Knowing When to Let Go: Identifying Customers That Aren’t Worth Saving
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Posted by: SBOC Team, Apr 12, 2012

by Jen Hickey. Breaking up is hard to do. But, as in life, some business relationships aren’t meant to last. For a small business, especially a new one, each customer has a measurable impact on the bottom line. You try to make every customer happy by offering top quality products or services, but there’s always a few that never seem pleased. The more time and effort devoted to those “high-maintenance” customers, the less there is for the rest. You must decide early on whether such customers are...
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5 Things You Shouldn’t Do if You Want to Keep Your Customers Happy
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Posted by: SBOC Team, Jan 16, 2012

Whether it is having your Starbucks Frappuccino redone because your order was wrong the first time or the convenience of free shipping and returns at Zappos.com, good customer service is the lifeblood of any business and something consumers never forget. Unfortunately, the same is also true for bad service. In fact, it takes 12 positive service experiences to make up for one negative experience. Moreover, research has shown that a dissatisfied consumer will tell between nine and 15 people about...
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5 Innovative Ways to Generate New Business
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Posted by: Steve Strauss, Dec 20, 2011

In his great book The E-Myth, Michael Gerber says that many small business owners spend too much time working in their business and not enough time working on their business. Why is working on our business so important? Because clients and customers leave. They leave for all sorts of reasons – maybe they don’t need you anymore, or they found what you do somewhere else that is more convenient or cheaper, or they moved, or whatever. Working on your business means it is not a crisis when a...
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