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The Power of the Crowd: Is crowdsourcing right for your small business?
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Posted by: SBOC Team, Feb 6, 2012

You may think you know the definition of crowdsourcing, but there are a lot of interpretations to its meaning. In the words of Northwestern University professor Jeff Howe, who coined the term, crowdsourcing is “the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.”   Regardless of how you define it, there is an argument to be made that crowdsourcing is...
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