Like many entrepreneurs, I grew up in a small business family. My dad started with one small carpet store, grew it to the largest chain in Southern California, and then sold out to his partner, ending his career with one giant carpet warehouse. The very first thing you saw when you walked into that last store? A huge banner that read, “Our Word of Mouth Advertising Starts With You!” Now, what did that do? First and foremost, it made a great impression. It told customers that their...
Read full article >>