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5 Posts tagged with the advertising tag
8 Ways to Market on a Shoestring
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Posted by: Steve Strauss, Jan 31, 2012

The dirty little secret about entrepreneurship is that most people who start a business had no idea what they were doing when they began – myself included. Oh sure, they may have read some books and articles, gone to seminars, or maybe have even written a business plan. But actually knowing what to expect, what slings and arrows would come their way – no. The good news about that, as one intrepid entrepreneur once told me, is that you don’t know what you don’t know. That is – you don’t know...
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8 Ways to Plan Your First Pay-Per-Click Campaign
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Posted by: Steve Strauss, Dec 27, 2011

There is no doubt advertising has evolved a lot in the past decade, with advertisers increasingly moving from print to electronic media. It’s not hard to understand why. The beauty of a pay-per-click campaign is that, unlike a print campaign, you only pay for the ads when people who see it like it enough to click on it and that in turn means that you are typically paying less for more qualified leads. Paying less for better leads? Yes, that is hard to beat. Here is how you can join the...
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Tap into the Power of Facebook with Facebook for Business
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Posted by: Steve Strauss, Aug 30, 2011

Is there anything hotter than Facebook right now (other than, maybe, and just maybe I say, the sun)? I think not. But that said, many small businesses have yet to figure out how to turn the media hype and vast popularity of the social media behemoth to their own advantage and actually grow their business using Facebook. But what you hear is that everyone else is doing it, right? Why aren’t you? Hurry up! Get on the bus, Gus! The Facebook train is leaving the station and you better be aboard....
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Small Business, Small Town: Three Keys to Winning Big in a Little Pond
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Posted by: SBOC Team, Jul 6, 2011

By Christopher Freeburn Small businesses always face big challenges, but being located in a small town can make the usual obstacles even harder to surmount. Small town environments impose certain restrictions on a small business that similar businesses in suburban or large cities simply do not face. “The battle for customers is much more aggressive in a small town compared to a large city,” says Tom C. Egelhoff, a Bozeman, Montana-based business consultant and author of How to Achieve...
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Looking Back, Leaning Forward
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Posted by: SBOCTeam-KhWmv, Feb 5, 2010

Review tips to get your small business running By Reed Richardson For many business owners-large or small-there may not be much interest in looking back at the year that was 2009. Sure, your personal retirement savings may have rebounded, but the stock market's resurgence still hasn't been accompanied by a corresponding upturn on Main Street. As we begin sprinting through the new year, however, there are some hopeful signs of life in the broader economy and for a small company to be fully...
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