Feed for content matching tag 'publishing'

New Study Finds Content Marketing Doesn�t Really Work!

stellapop — Sat, 12 Dec 2009 01:32:25 GMT

A new Swedish study just released has found that content marketing and custom publishing don�t really work!

This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program.

For the last three years, using the world�s largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference - Study >>Doktorand Yt - Och Korroslonsvetenskap >> Published 2009-12-10. The results are not pretty, especially if you happen to be in the content marketing industry using this methodology to deliver advertising, marketing or branding messages to a core audience. The study uses extensive data mining, double blind statistical data drumming, data appending with reverse metrics and fourth level search data from Google, Yahoo, Microsoft and InfoUSA to better understand the true long term results of content marketing.

Here�s what they found in brief:

RIT studied 15,114 Content Marketing and Custom Publishing campaigns
98.7% of those campaigns �had not and could not� deliver any measurable level of success
There was also �no� measurable - Return On Investment for all 15,114 marketing campaigns studied over this three year period
Only .02% of all end users engaged in these campaigns or had any further conversation with the provider
Custom publishing provided only 1.7% message penetration to any core audience - what so ever

Wow, we�re in real trouble here. All those years of hard work down the drain - in one big scientific FLUSH!

And we�ve spent the last four months creating, developing and are about to launch an incredible video content marketing project. Man, that�s a bummer.

Sorry for the bad news. I guess we�re going to have to dust off that old resume and get cracking with the job search. You know what? Maybe I�ll send my new video content marketing project to The Royal Institute of Technology and let them put that in their supercomputer and smoke it! What do you think?

Hey we�re here anyway. Want to hear about our little project? Cool, here it is� Stella Pop is about to release a video content marketing project.

It�s a viral video project which was conceptualized by Stella Pop and developed in partnership with Goodwill of Greater Washington. The rap-opera song was written by Kokayi (Grammy nominated rapper from DC) and performed by both Jen Corey (Miss DC 2009 and Kokayi as a fresh musical hook for the video series launching in late December. It was recorded and mixed at Sweet Spot Studio under the creative direction of Nicolas Laget and Kokayi. Having never been in a recording studio before, I can say �in the sweet spot� is exactly right for this musical team lead by Kokayi. I can�t dance but I was secretly in my mind getting on a seriously disturbing and scary groove. Enough said about my dancing.

The complete song will be available at iTunes and if you buy the song there�s good news, Goodwill receives the benefits of your purchase as a donation. All the money raised by Goodwill is used for enhancing the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work. Goodwill�s vision is that every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life. So get over to iTunes and purchase the song. Maybe even give away a few downloads to friends and family.

This viral video series was filmed over a four month period and documents the interior and design rejuvenation of Jen�s (Miss DC) new apartment with items purchased at Goodwill stores throughout the Washington DC area. And when I say purchased, I mean we spent almost nothing for an apartment full of � household bling.� The great thing about all these items is that they were lovingly donated by good people from all over the DC community. That is sweet!

By the way, recycling is Jen�s platform for the Miss America Pageant which is taking place at the end of January in Las Vegas. Make sure you vote for her, she�s talented and very down to earth.

This partnership between Stella Pop, Jen Corey - Miss DC 2009 and Goodwill of Greater Washington is an excellent example of content marketing in the form of an independent viral video project. Don�t tell Goodwill all this nice stuff I�m about to say, it just might go to their heads but they have an incredible marketing team and have created a highly successful content marketing program highlighted by their blog - DC Goodwill Fashionista.

The blog is a true collaboration but the main writing talent behind it is Gillain Kirkpatrick who also stars in the video as Jen�s partner in crime and shopping buddy. Stella Pop has been honored to work with this amazing non-for-profit organization and it has been a truly educational and an uplifting experience so you can understand our excitement about the upcoming video launch.

Can I can tell something? The song and video are awesome and fun, if I do say so myself. And, the video turned out to be extremely cool, heart warming and was filled with lots of goodwill from everyone involved. Stay tuned for the first video installment which is coming soon! Around the end of December.

Stella says, create content that connects with your audience. It doesn�t always have to be so literal and direct to get involvement and illustrate your brand message. Want the perfect example, check out DC Goodwill Fashionista.
PS - The scientific study is not for real but you probably already figured that out - hope you�re not mad and enjoy the ringtone download provided below.
We�ve included a free ringtone for you to download that is a tiny taste of the rap-opera song �A Dream Without Boundaries� coming with our video series.

Thanks again and click here for the download - http://audiko.net/ringtone/Kokai+feat.+Jennifer+Corey/Dreams+without+Boundaries?ring=4670982&fresh=1

Take the Delegation Test Drive!

OnTaskAssist — Fri, 23 Oct 2009 18:30:07 GMT

Hello Fellow Business Owners & Busy Professionals:

I would like to introduce you to OnTask Assistants, a global, online business support firm that provides Virtual Office Support, Creative Design Services and Lifestyle Concierge Services to entrepreneurs, small business owners and busy professionals in the US, Canada and Australia. While you focus on growing your business, we assist you in managing your business...virtually! Our current client base consists of health and wellness, high-fashion, beauty, performing arts and design professionals alike. Your Business is Our Job!

Your colleagues are already experiencing the benefits of not having to respond to emails, check voice messages, submit articles, book reservations, manage appointments, enter customer's information, type manuals...the list goes on and on. Our services are virtual, so there's never a need to pay for expenses that are typically associated with hiring full-time staff or inexperienced "professionals." You only pay for the time you need. Our services are smart, affordable and flexible. Most importantly, we do the work so you don't have to!

Allow me to extend an invitation for you to take our services on a test drive with the Delegation Test Drive offer. This is a FREE 3-day experience where you get to receive a first-hand opportunity to see what it would be like to outsource your time-consuming, day-to-day tasks to your very own Professional Support Specialist. If you are like other professionals, you will appreciate the relief and extra-time you gain by delegating your mundane tasks to someone else. You will enjoy the piece of mind knowing that your work is done. Special attention is given to you and your request for 72 whole hours. There are no strings attached, just work getting done!

OnTask Assistants also works seamlessly in creating powerful, eye-catching designs that streamlines your company's identity including logos, flyers, business cards, business forms and a vast array of marketing materials. Our Creative Design department works hard to ensure your company is noticed and remembered.

Mention this letter and automatically get 10% off of your first 2 invoices. Help us spread the word to your colleagues about the benefits of our services, if they become a client of ours and mentions your name, you will receive automatic discount points to use towards any of our services. It's just our way of saying thanks!

For more information, visit http://www.ontaskassistants.com/. You can also join http://www.ontaskelite.ning.com/ to receive instant savings, business resources, display your business and network with other professionals.

We look forward to working with you soon!

Michelle Hill-Smith

CEO & Operations Manager

OnTask Assistants

"Your Business is Our Job!"

info@ontaskassistants.com

Pub. needs bridge $ for print run and new media expansion!

nhpublisher — Tue, 28 Apr 2009 18:31:52 GMT

I need your help (really).

Thank you for taking a look at this. In 2007 I launched a small press publishing company and magazine that has since been nominated for three major awards, and recommended for others. Last year we signed a 4 year distribution agreement with a magazine distributor and yesterday we received our SECOND order for 1,660 copies of our magazine from Barnes & Noble, Hastings, Folletts, and a few indie booksellers.

We have an established online, social networking, and Amazon.com presence and are on the threshold of major growth. In the last year I have succeeded in generating over $10,000 in revenue on a part time basis without any distribution in place (only word of mouth). Now armed with a stellar reputation within our market and ongoing orders from major retailers for the next few years all I need is the cash to fund the expanded print run and support the run with appropriate marketing. The bank could not help me because we have an unrelated rental property tanking.

Digital Distribution

We are already in the process of formatting i content for electronic distribution through the Amazon Kindle, the Apple iPhone, and other mobile devices. We believe that digital distribution represents a growing segment of the market that could, in fact, complement print media by augmenting traditional content with exclusive electronic material. We intend to have our entire library available in Kindle and mobile formats by early 2010.

Consider this news story from the New York Times:

Seeking to strengthen its presence on the iPhone and iPod Touch, Amazon has acquired Lexcycle, the company behind Stanza, a popular free e-book application for the iPhone, according to Lexcycle�s blog. Stanza allows users to browse a library of around 100,000 books and periodicals for the iPhone, many of them in the ePub format � a widely accepted standard for e-books that Amazon has yet to support with its proprietary Kindle platform.

We have a business plan, supporting documents, financial projections, an audience, solid ideas, contacts in the industry, and significant growth potential.

What we need is $5000 immediately to get the first run of mags through the printer and then to the distributor. We'll need more ($25K) down the road.

Looking for corporate sponsors willing to support us through high-end advertising packages; or legitimate financing or investors. If you have a relationship with a quality printer that can offer me net 30 terms maybe we can work out some kind of "finder's fee for you."

Please, with all due respect, no credit rebuilding schemes, pay-to-present rackets, or any other dubious offers.

I need the cash yesterday. If you can front it and support a small press, then at the very least you will receive better-than market interest payments from me.

Thanks!

Tim

Publisher has secured national retail needs growth $

nhpublisher — Thu, 16 Apr 2009 18:58:57 GMT

Hello,

Thank you for taking a look at this. In 2007 I launched a small press publishing company and magazine that has since been nominated for three major awards, and recommended for others. Last year we signed a 4 year distribution agreement with a magazine distributor and earlier this year we received our first order for 1,600 copies of our next issue from Barnes & Noble, Hastings, Folletts, and a few indie booksellers. We have an established online, social networking, and Amazon.com presence and are on the threshold of major growth. In the last year I have succeeded in generating over $10,000 in revenue on a part time basis without any distribution in place (only word of mouth). Now armed with a stellar reputation within our market and ongoing orders from major retailers for the next few years all I need is the cash to fund the expanded print run and support the run with appropriate marketing. The bank could not help me because we have an unrelated rental property tanking.

My immediate need (asap) is $5,000 yo $10,000.

I was contacted today by the National Private Investor Lender Forum, but based upon what I've read, i am not so sure they are a "good fit" for me.

I would sincerely appreciate your feedback.

Thanks.

Event: Online Publishing

SBOCTeam — Wed, 14 May 2008 17:06:13 GMT

Do you have questions on how to develop your own newsletter or how to effectively use content to deepen existing relationship or acquire new customers?

Steve Farbman, CEO of Touchpoint Media will be in the SBOC forum on May 14, 2008 from 2PM - 3PM ET to address all of your questions.

About Steve Farbman
Steve Farbman is CEO of Touchpoint Media and Touchpoint Sports, Inc. Touchpoint Sports, based in Minneapolis is primarily a publisher of custom magazines for amateur sports associations. Touchpoint Media, based in White Plains, New York, was created to focus on custom publishing in areas outside of sports. Touchpoint Media has developed an expertise in small business, having published small business magazines for several Fortune 500 and Fortune 1000 companies. The company also develops customized content for small business web sites and email newsletters.

Farbman has over 20 years experience in the publishing industry, working for such communications titans as Bruce Wasserstein and Warner Communications before acquiring Touchpoint Sports.

To all Community Members
We will take advance questions all this week. If you have a question for Steve post it here, by simply hitting reply and then check back with the site on May 14 from 2-3 PM Eastern or anytime after that for Steve's response. You can also pose a question to Steve anytime during the live event hours on May 14 2PM - 3PM. Steve will try to answer as many of your questions as possible.

Event: How your website can convert sales

SBOCTeam — Tue, 30 Sep 2008 21:13:01 GMT

Looking to drive traffic and grow your small business online? Jordan Fladell of Web.com is joining the Community to discuss:

Best use of pay-per-click advertising
When to modify and redesign your site
Lead generation
Brand and logo development

About Web.com
Web.com, http://www.web.com, is a leading provider of online marketing services for small businesses, offering a full suite of solutions that make it fast, easy and cost-effective to attract and convert new customers on the web. Web.com offers a full range of web services, including website design and publishing, online marketing and advertising, search engine optimization, lead generation and e-commerce solutions for every stage of the small business lifecycle.

About Jordan
Jordan Fladell serves as Vice President of Business Development for Web.com and is responsible for working with strategic partners who services the small business community. Prior to Web.com, Jordan co-founded Definition6, a full service interactive agency where he was primarily responsible for all business development activities.

Jordan has consulted on several Internet/Intranet development projects with companies including The Coca-Cola Company and Deloitte & Touche. He also has been a featured speaker about the future of new communications and the technology environment at functions for several large corporations such as General Electric and BellSouth.

Post your question here and then check back on October 28 at 2:00PM EST for Jordan's response. You can also pose a question to Jordan anytime during the event.

Pre-Event Questions,Touchpoint Media

CommunityTeam — Tue, 06 May 2008 15:40:27 GMT

Do you have questions on how to develop your own newsletter or how to effectively use content to deepen existing relationship or acquire new customers?

Steve Farbman, CEO of Touchpoint Media will be in the SBOC forum on May 14, from 2PM - 3PM ET to address all of your questions.

About Steve Farbman
Steve Farbman is CEO of Touchpoint Media and Touchpoint Sports, Inc. Touchpoint Sports, based in Minneapolis is primarily a publisher of custom magazines for amateur sports associations. Touchpoint Media, based in White Plains, New York, was created to focus on custom publishing in areas outside of sports. Touchpoint Media has developed an expertise in small business, having published small business magazines for several Fortune 500 and Fortune 1000 companies. The company also develops customized content for small business web sites and email newsletters.

Farbman has over 20 years experience in the publishing industry, working for such communications titans as Bruce Wasserstein and Warner Communications before acquiring Touchpoint Sports.

To all Community Members
We will take advance questions all this week. If you have a question for Steve post it here, by simply hitting reply and then check back with the site on May 14 from 2-3 PM Eastern or anytime after that for Steve's response. You can also pose a question to Steve anytime during the live event hours on May 14 2PM - 3PM. Steve will try to answer as many of your questions as possible.

Az Tourist News, 13 years old, help -200 existing clients,

AzTouristNews — Wed, 21 Jan 2009 03:52:36 GMT

Hoping to take Az Tourist News, to the heights it has proven it belongs

Currently 60,000 copies published monthly. Perfect opportunity for someone with some cash, who has talent in any field within publishing, adv., sales, etc.

Our database used in our selling model is unlike anyother and assures positive cash flow.

Az Tourist News started in 1997 and still with no startup money, just sales, and positive cash flow, we are ready now for the big time, but have no "big money." Our website http://www.aztourist.com commands over 50,000 unique visitors monthly.

Doing just over 1 million annually.

Interested, or avenues of approach would really help

My Next Big Thing

kingdcn1 — Sat, 28 Jun 2008 05:27:48 GMT

I'm a small business owner and I would like to publish a magazine for my company. Yet I don't know what company to use for my printing. I've been searching all over the net, and I keep running into dead ends. Everyone wants a minimum of this or a minimum of that. All I want is 500 copies of my mag printed every other month. Does anyone have any suggestions?

I'm tired of searching the world wide web, so I'm turning to my online business community for help. I hope someone out there can be of some assistance. If not, I'll have to take drastic measures and we all know that that can destroy a small business such as mine.

I'm on a tight budget and I'm screaming for help. All comments and assistance would be appreciated.

Thank you,

D. Charles Neyland
Owner/Manager,
Unlimited Enterprises, LLC.

Create a magazine ( Need a publisher, editor )

Fleurist — Mon, 31 Mar 2008 04:10:09 GMT

This is a great forum. I have been reading different topics. I need help as well. I would like to create a magazine for women (new trends, how to look...). I know what i would put in and a plan but how to start it ,where to find publisher.

My published works by Bao and his questions about feedback

foreignletter — Sat, 08 Mar 2008 07:24:20 GMT

Hi! I don't know if this is the right place to post? I don't know what to consider a real business. I am an art major and have enjoyed creative writing so I started to publish on Lulu.com if anyone is aware of their services. Is it still a business to have your works published and sold through lulu even though the creative work is all your own? Finally I would like to grab the attention business professionals who might find need to publish to read my poems and see my drawings. Right now, I have my first published material it set up for sale and would like others to review it. Yes, you will have to buy a copy of it although, the read is well worth it, I believe. I would like to spread the word to any, because I am hoping to get a reader's following for my works. Here is the site:

www.stores.lulu.com/foreignletters

Urgent need for the experienced editor! for a children book

pascalina — Sat, 01 Mar 2008 17:00:46 GMT

Yes, I do look for the experienced editor for childrens books and accompanying educational CDs (for 5-12 year olds, dyslexic kids to develop their reading skilss and cognitive abilities). I am looking for someone who has solid experience in editing such kind of books and be able to edit my books. It would be exceptionally nice to find someone from Scholastic ...am I dreaming??
My books were published in Russia and Ukraine, over 1 million copies, but I am totally new to the American edutainment market and therefore I need a really good editor and solid advise. I've seen a tough competion in childrens' books market and I can't afford costly rooky's mistakes. What I mean is that everything what I try to do has to be done at a highly professional level, compared to what Scholastic is printing now. My books should be like this. How dare I even compare myself to this famous and long established publisher??? But I do! What gives me the right to think so? The effort I put in creating new approaches and time, I've spent doing this. But most of all the confidence that if kids are given the chance of reading my books they can do much better in their lives and struglle in the school system.

Is anyone interested in the publication and printing of some imprints translated in Korean?

kdoublehs — Wed, 05 Dec 2007 07:47:01 GMT

For those who are interested in the publication and printing, and copyrights policy of some American imprints translated in Korean, just let me know. Thanks.

Finding Companies To Use My Advertising Services

netdebut — Tue, 01 Jan 2008 12:45:53 GMT

Happy new year, everyone.

I started my own contextual ad network in October, 2006 and we are getting ready to launch in March, 2008. It will be capable of delivering ads via text, images and video through
methods of CPM (cost per thousand impressions), CPA (cost per action), CPC
(cost per click) and CPV (cost per view).

Added solutions are Interstitial, in-line
text, co-registration and even email marketing. We are submitting patents on our programs before we release them for further testing in February. I designed a system that will generate more productivity in less
time and man-power required than most that need hundreds or thousands of employees.

Our method of ad delivery depends on ad type,
medium, category, price-range, keyword, keyword bid, demographic, geographic,
time of day, approval and much more.
This is a self-service that gives each individual the control they want.

Here's the big question. Despite all the powerful concepts I've come up with, how will I find corporations interested in using my services? Do I pick up the phone book and make cold calls? How do advertising agencies find clients?

I have no problem finding publishers, they come in the truck-loads from all walks of life, since my services are available world-wide. So yeah, do I just look for a particular business category online, look up websites and give their director of marketing or CEO a call to setup a one-on-one discussion on the advertising opportunity?

I'm curious to know how other advertising agencies are doing it and if you're a business looking for advertising, how would you have liked to be approached?