Feed for content matching tag 'database_marketing'

Using Telemarketing to Promote Your Website

MOGfise — Fri, 29 Jan 2010 20:55:47 GMT

Hi again,

In this post going to talk about using telemarketing to promote your website.

Before I got into lead generation I would never have thought to call or have calls made to the general public to promote a website. I figured everyone would hang up on me. How wrong I was.

My lead generation company promotes our clients websites by doing the following:

1. Get names and numbers for people to call for free from the library or places like infoUSA.com.
2. Scrub the list to make sure calls aren't made to people registered on the no-call list.
3. Have my reps call from the list. Introduce the website and sign people up to receive email and/or mobile alerts.
4. Store the information in a database for future marketing.

The response is 5%-6% sign ups that are trackable and useful for marketing hopefully for years to come.

Hope this helps, if I can help your business please contact me.

Robert West
MOGfise LLC
http://www.mogfise.com
1-866-610-6508

Offering 'At Cost' Mobile Marketing Campaigns to Build Case studies

MobileMktng — Fri, 11 Jan 2008 04:53:22 GMT

After 12 years in Broadcast TV Sales Management, I've decided to go off on my own as an Advertising-Marketing consultant, with the unique proposition of selling Mobile Text Marketing solutions. I just opened for business on Monday, and while I already have my first client, with about 3 more soon to sign, its imperative to build a portfolio of clients, case studies and referrals. Thus, I'm opening the door to BoA's small business community to venture out and explore the potential of this emerging technology with a negligible investment. These are some basic elements of Mobile Text Marketing; if you're interested, call or email me directly and reference this posting. I will make the offer available thru 02/28/08, can't work for free too long!

Mobile Marketing

Are you spending $50,000, $500,000, Millions on TV, Radio, Print and Dir. Mail advertising every year?

Do you want to know which of those mediums is working?

What about which station, magazine or newspaper is most efficient?

Want a low cost solution that tracks the effectiveness of your advertising AND drives customers through the doors?

MOBILE TEXT MARKETING is the solution!

Easily integrated into your current advertising campaign
Tracks effectiveness of current advertising campaign
Makes current advertising campaign more effective through Call-To-Action incentive
Unobtrusive, permission based marketing, pre-qualifying potential customers
Instantaneous messaging to drive sales based on stock inventories and/or service availabilities
Database marketing for long term customer relations and extended media value
No training, software or backend management, its' all included and handled by us

There are three things that people never leave home without, Wallet, Keys and CELL PHONE. So no matter where someone sees or hears your ad, they can react by texting and you can engage them immediately with an incentive to make a purchase at your store.

What you might not know about Mobile Text Marketing is:

300 million people in the US, 223 million cell phones, 95% with text message capabilities
There were approximately 350 BILLION text messages sent in 2007, 500 BILLION estimated for 2008
Average age of the ‘texter' is 38 years old
Men and Women text nearly equally in every major age cell
Response rate
o Mobile Marketing 40%
o Direct Mail 3%
o Internet Banner Ads 1%

Here's how it works:

1. Call to Action in Advertising: ie. "Text DEMO (any key word) to 84681 for great savings & discounts on next purchase"
2. Listener/Viewer/Reader responds to incentive by texting: DEMO (any key word) to 84681
3. Automated bounce back text coupon to Listener/Viewer/Reader: ex. "take txt in for $100 off next purchase of $500+ b4 2/28/08. For ftr savings reply ‘(XXXX another key word)'.

RESULTS: Consumers are driven to location/site/call bank by an incentive to make a purchase before certain date. The business begins to build a database for those who opt-in by responding further with another key word (‘XXXX'). When your business wants to offer an additional incentive to drive customers, those in the permission based database are available to receive messages.

If you text DEMO to 84681 you will see a demonstration in action w/o the opt-in portion. (please note that your carrier agreement standard text message rates apply)

Kindly,
Eric Lazar
312.203.4039
www.imagearchitecture.com

FREE 30 Day Mobile Text Marketing Trial Campaign!

MobileMktng — Tue, 11 Mar 2008 22:09:59 GMT

Read this and call me if you are interested in a FREE 30 day Mobile Text Marketing solution. No commitment, No risk, All reward!

After 12 years in Broadcast TV Sales Management, I've decided to go off on my own as an Advertising-Marketing consultant, with the unique proposition of selling Mobile Text Marketing solutions. After 10 weeks in business, and several new clients, it remains imperative to continue building a portfolio of clients, case studies and referrals. Thus, I'm once again opening the door to BoA's small business community to venture out and explore the potential of this emerging technology with a negligible investment. These are some basic elements of Mobile Text Marketing; if you're interested, call or email me directly and reference this posting. I will make the offer available thru 04/15/08, can't work for free too long!

Mobile Marketing

Are you spending $30,000 or up combined on TV, Radio, Print and Dir. Mail advertising every year?

Do you want to know which of those mediums is working?

What about which station, magazine or newspaper is most efficient?

Want a low cost solution that tracks the effectiveness of your advertising AND drives customers through the doors?

MOBILE TEXT MARKETING is the solution!

Easily integrated into your current advertising campaign
Tracks effectiveness of current advertising campaign
Makes current advertising campaign more effective through Call-To-Action incentive
Unobtrusive, PERMISSION based marketing, pre-qualifying potential customers
Instantaneous messaging to drive sales or patronage based on stock inventories and/or service availabilities
Database marketing for long term customer relations and extended media value
No training, software or backend management, its' all included and handled by us

What you might not know about Mobile Text Marketing is:

300 million people in the US, 223 million cell phones, 95%+ with text message capabilities
There were approximately 350 BILLION text messages sent in 2007, 500 BILLION estimated for 2008
Average age of the ‘texter' is 38 years old
Men and Women text nearly equally in every major age cell
Response rate
o Mobile Marketing 40%
o Direct Mail 3%
o Internet Banner Ads 1%

Here's how it works:

1. Call to Action in Advertising: ie. "Text DEMO (could be any key word) to 84681 for great savings & discounts on next purchase"
2. Listener/Viewer/Reader responds to incentive by texting: DEMO (any key word) to 84681
3. Automated bounce back text coupon to Listener/Viewer/Reader: ex. "take txt in for $100 off next purchase of $500+ b4 2/28/08. For ftr savings reply ‘(XXXX another key word)'.