Home: Message List - We offer you to open your own ADVERTISING AGENCY in your cit

Re: We offer you to open your own ADVERTISING AGENCY in your cit

blitzlocal — Fri, 07 Nov 2008 13:04:24 GMT

If I were a prospective client of this agency, I wouldn't give a dime to someone who could barely write complete sentences.
You guys should definitely proofread your messages before posting on this forum.
Maybe you need to hire an agency yourself to do grammar check and spell check--
I hear you can get that for about 50 cents a posting. Then prospective business owners
will flock to you and pay $10,000 to open their own web franchise in the US,
but give money to Russia.

I figured it out-- for $10k, they will tell you to post on the small business forums,
advertising a franchise opportunity that will produce $10k for each person that signs up.
And then the more people you can fool, the more you can collect.
So for your initial investment of only $10k, maybe you can make millions!

Dennis

Re: We offer you to open your own ADVERTISING AGENCY in your cit

blitzlocal — Fri, 07 Nov 2008 13:00:25 GMT

So what would I get by giving you $10,000?
That's a lot of money to hand over to someone.
I could start my own agency for $7 by putting up a website--
but you must offer something better-- a proven method or special software or a strong brand.
For example, I'd pay $300k to open a Quiznos or McDonalds franchise,
since those are established names that will draw customers.

Dennis
analyst, blitzlocal.com
advertising for small businesses

Re: We offer you to open your own ADVERTISING AGENCY in your cit

Iwrite — Mon, 29 Sep 2008 07:03:36 GMT

Thanks for the information. It is what I thought it is.

It appears that the Russians are making the same mistake that American agencies made in the late 1970's and 1980's when they attempted to enter overseas markets using American messages and techniques only to stumble and miss the mark.

And no, I won't be investing. I am more than happy with my advertising agency plans.

Thanks again.

Re: We offer you to open your own ADVERTISING AGENCY in your cit

Lighthouse24 — Mon, 29 Sep 2008 05:50:09 GMT

Iwrite and Diva, I posted a link several days ago to an article that I thought might put this in better perspective . . . but it seemingly isn't going to be approved (it is a Russian website). If you Google "Alexander Repiev Mekka" you'll see the Mekka.ru site listed near the top. Once at the site, click on "Articles" and look under "Repiev's Articles in English" for one titled "A Glimpse of Russia's Advertising and Marketing."

A few excerpts:

In the early Perestroika days, the days of unsaturated markets and huge markups, ad agencies were mostly set up by a couple of guys with a computer. "Advertising" simply directed ex-Soviets to where they could buy something.

Most of Russian agencies still view advertising as an exercise in design and graphic arts. David Ogilvy used to call this disease art-directoritis.

Copywriting is still a craft practically unheard of at a sizeable proportion of Russian agencies. Even at international chain agencies in Moscow they may have just some rudimentary copywriting.

Russian advertising has been attracting a wild assortment of characters: designers concerned with self-expression (at the customer's expense); printers who think that tinkering with ads is just an easy and lucrative addition to their business.

Re: We offer you to open your own ADVERTISING AGENCY in your cit

Timofey — Sun, 28 Sep 2008 21:51:01 GMT

I will explain why I am so sure. Signboards on shops and shopping centers, business cards, and leaflets and others like that needed in the entire countries of world, they are done everywhere by the same principles and technologies, from the same materials. That’s why we easily can teach you how to do them regardless of what country you live in. And to earn money by this business. Take interest, how much costs an illuminated signboard 3 meters on 0,5 meters for a shop!? We will compare prices. Of course, later we will open our representative offices where it will be interesting for us, but I think it will be our first franchisee. Maybe, it is you?

Re: We offer you to open your own ADVERTISING AGENCY in your cit

Iwrite — Sun, 28 Sep 2008 20:38:37 GMT

Maybe this misunderstanding is due to language differences but it is not clear to me what you are offering.

Here is what I am hearing:

For $10,000 a person can open an "advertising agency" that handles "exterior advertising (signboards and etc, promo-actions, small polygraph production, or big depending on investments)."
You will handle the production of the actual advertising in Russia.
The franchiser only makes the contacts, sells the agency's product offering and services the account.

Is this what you are saying? If so, I am really troubled because to do this you would need a clear mastering of English, and the fact that your post cannot clearly communicate the idea is a huge problem.

I am not attacking you, but pointing out why there are so few responses to this post. I have read it a few times and still am not sure what it is you are providing. Clients will be more than upset if this is the level of service they are going to get. If you can't explain yourself here, how are you going to be able to create advertising for clients in America?

Re: We offer you to open your own ADVERTISING AGENCY in your cit

GrowthCurve — Sun, 28 Sep 2008 20:19:35 GMT

Just because something may work in Russia does not mean it will work in the United States.

If you are truly offering a franchise, then you to establish a presence in the US (no one will buy a franchise when there is no domestic support), and you need to comply with the US laws concerning franchise sales.

And with no disrespect intended (your English is better than my Russian), you also need someone to represent you here who speaks fluent English.

Re: We offer you to open your own ADVERTISING AGENCY in your cit

Timofey — Sun, 28 Sep 2008 19:25:44 GMT

We offer you to do not creative and art-director - we suggest to be engaged in PRODUCTION...You do not require from a joiner that he did the design of furniture... he simply collects it!Here and we MAKE advertising. We do not need an art director, whatever talented he was.

Re: We offer you to open your own ADVERTISING AGENCY in your cit

Timofey — Mon, 22 Sep 2008 12:34:00 GMT

Why I don't see discussion? Nobody wants to earn a quite good money? I don't believe... I want just to see here opinions. What embarrasses you?

Re: We offer you to open your own ADVERTISING AGENCY in your cit

Iwrite — Sun, 28 Sep 2008 18:34:29 GMT

I was going to let this post go. This is not an advertising agency. There I said it. I have worked in advertising for 20 years for some of the best agencies in America.

This is what I rant and rave about on this forum - advertising is not some simple formula or one type of execution. Opening an advertising agency requires a lot more than equipment and an office space. The real asset of an advertising agency is its people, period. Without skilled, talented and experienced people you are fooling yourself if you think you are going to make money running an agency.

And about the copywriter comment. You show that you really don't get it - most of the best advertising agencies in America were started by art directors and copywriters. Creatives, as we call ourselves, do more than creative ads. Yeah, we are not the best business people because we don't run agencies like other businesses but it works for us. When done properly, advertising agencies make a lot of money but for themselves and for their clients.

I don't see that with this. Something doesn't seem right about this but I'm not going to argue with you. I don't know enough about Russia but I know advertising, and this is not it.