Home: Message List - Is google advertisers declined?

Re: Is google advertisers declined?

NatOnline — Fri, 05 Sep 2008 19:00:55 GMT

Hello Howard,

Thanks it is always interesting to get another perspective on our site.

To answer you:

1) We've got a guide for our products located here http://www.natural-elements-online.com/hawaiian-bath-and-body-product-guide.asp to help our visitors/potential customers.

2) I don't like to bother people with a newsletter but I tried one when I was on earthlink, then had some trouble and being banned from some ISP. So I will pass up on this one.

3) We are using business cards already, and our site rank pretty well on our keywords/keyphrases

4) We have some big medias talking about our site and did some Press Releases as well. We also published on our site many articles on our topic at http://www.natural-elements-online.com/articles-on-natural-hawaiian-skin-care.asp We are also on many social bookmarks and directories too.

As you can see we promote our site decently, but when the time come to buy advertising we are limited with our budget.

Jean-Luc

Re: Is google advertisers declined?

Iwrite — Fri, 05 Sep 2008 18:53:16 GMT

Excellent advice!!

Re: Is google advertisers declined?

MotorDoc — Fri, 05 Sep 2008 18:08:07 GMT

First - if you want to drive people to your site, educate, educate, educate!

Most people act based upon WIIFM (What's In It For Me) - even though you are a retail site and you have lots of interesting things there (I looked), I have no idea what the stuff would do for me or my significant other. Teach me what the items are, how to apply, why should I use them? People come to the internet for information and purchase if they fully understand. A key item to remember is that you want your site to come up when people are looking for specific information on the solutions you provide. Right now if you search for your product lines, how many sites would come up? If your primary focus is yourself, or static 'here is what we have,' your success is going to be limited.

Second - broadcast as well as educate

Yes, that is right, educate yet again. Start up a newsletter where you are providing interesting information that people will want to read and pass on to others who will also sign up for your newsletter. For instance, my present list is over 7500 world-wide that are rebroadcast to up to 100,000+ worldwide through other sites. It took a LONG time to build up this list, but I am not lacking for work and my book sales continue to increase.

Third - Announce!

Get your information on business cards, your email, printed materials, etc. The website should not be your primary source of advertising - there are way too many websites in existence and the chances that someone will find yours without help is pretty low.

Fourth - Publish and Present

Try to publish articles in your local paper, online websites, white papers on your site, other peoples' newsletters, etc. with links to your site and email. These should be educational, focused in how your products are applied and your prospects' self-interests, etc.

If you notice, the trend is to focus on your client, their needs (WIIFM), and educate them, not only will you find that your sales will begin to increase, the number of repeat customers will also increase, and your customers will be more forgiving when things go awry.

Howard

Re: Is google advertisers declined?

MotorDoc — Fri, 05 Sep 2008 17:44:17 GMT

hmmm... I appear to be double posting today!

Yes, I agree. I took a week off to make myself an expert, bought some of the books, followed their advice, set my bid rates, used their demographic services, complained about click fraud, and still spent approximately $200+ per week. Their answer was to recommend increasing my limits, which I did not do. I found that it did not matter how much time I spent on monitoring, adjusting, etc. My response to them was not very flattering.

Howard

Re: Is google advertisers declined?

NatOnline — Fri, 05 Sep 2008 17:42:19 GMT

I am always looking for advises if they can bring me something new

Re: Is google advertisers declined?

MotorDoc — Fri, 05 Sep 2008 17:38:19 GMT

NatOnline

Are you looking for advice on marketing through the internet?

I absolutely do not sell these services, but have an extremely successful publishing company and consulting firm where I use a specific online strategy with a virtually '$0' budget. I steer clear of companies that state that they will place your company, website, etc. because my past results have been bunk. However, I have been able to ensure that anytime any topic related to my company shows up in the top positions through some good old elbow grease.

I would be happy to discuss this in this forum.

Howard

Re: Is google advertisers declined?

MotorDoc — Fri, 05 Sep 2008 17:37:30 GMT

Re: Is google advertisers declined?

NatOnline — Fri, 05 Sep 2008 17:30:34 GMT

Hello Howard,

I guess we had the same experience with Google Adwords. Clicks fraud is pretty common, I also received clicks from Google after I closed my account, how can you trust this system?

It is a waste of money if you are not an expert in Adwords system anyway.

Re: Is google advertisers declined?

NatOnline — Fri, 05 Sep 2008 17:27:31 GMT

It depends on what field you are operating, and I don't think if you are in a lady market that they will bookmark a site and buy from the site forever.

The first thing people use when looking for products or information is using the search engines, this is why Google and Yahoo are multi millions dollars companies.

Ok let's following what you said about banners and medias. I guess you are not selling on internet, otherwisae you will know how much cost a banner displayed on high traffic site. The cost is apprimately $2000 a month. As far as the marketing in medias, it could cost you minimum $5000 for a business card ad per month.

So what you described is a marketing plan for big corporations not small businesses.

Yellow pages were a good marketing tool way back, but I can tell you that the news paper ads were efficient as well.

Google will never tell if their advertising Adwords system is falling down, because they got investors and shares in the market so it is too risky, the numbers will tell by itself.

Driving traffic depends on search engines whatever you think, more back links you've got and higher you will rank, that's basic.

If no sites rank then how people can find you on internet?

Re: Is google advertisers declined?

MotorDoc — Fri, 05 Sep 2008 14:22:36 GMT

Actually, I tried using the Google Adsense system for about two months and paid very close attention to it. Even though I would keep blocking specific sites and the agreements for the click sites say that they are not to click on their own advertising to generate cash, there were a few strange things that occurred. For one thing, my potential clients work during specific times of the day and my topics fit in specific sites. I noticed that individual sites would max out my clicks every day and when I blocked them the same thing would happen at another site, and so on, all right after midnight.

For someone trying to show management that their marketing is getting a lot of clicks to the website, I think it is one way of doing so. However, you need to watch very, very closely. Personally, I think it is a great way for Google to make money, I could not associate a single sale to Adsense. I would think that others are starting to figure this out, as well.

When I shut down the account, as I had stopped all of my ads, but was somehow still getting clicks(!?!) charged directly to my corporate card by Google, I told them I would be very happy to recommend any of my competitors use their program.

Howard