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    <title>Home: Message List - Your Website's Explosive Potential</title>
    <link>http://smallbusinessonlinecommunity.bankofamerica.com/community/forum/shoptalk?view=discussions</link>
    <description>Most recent forum messages</description>
    <language>en</language>
    <pubDate>Thu, 10 Jul 2008 22:37:10 GMT</pubDate>
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    <dc:date>2008-07-10T22:37:10Z</dc:date>
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      <title>Re: Your Website's Explosive Potential</title>
      <link>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=31140&amp;amp;tstart=0#31140</link>
      <description>Hello MetroGal,&lt;br /&gt;
&lt;br /&gt;
I'm an entrepreneur that is obsessed with helping people grow their business and accomplish their professional goals. Call me a business coach, or a consultant, but I prefer business mentor. The Answer is actually a resource that I used personally. Don't really have an affiliation besides a friendly one with the owners of the company. &lt;br /&gt;
&lt;br /&gt;
Are you an entrepreneur? I noticed you mentioned in your profile you have aspirations to start your own small business. That is fantastic - what type of business?&lt;br /&gt;
&lt;br /&gt;
Ron,&lt;br /&gt;
www.readtheanswer.com/index.php?RTA=web2&lt;br /&gt;
&lt;br /&gt;</description>
      <pubDate>Thu, 10 Jul 2008 22:37:10 GMT</pubDate>
      <author>rontowns25</author>
      <guid>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=31140&amp;amp;tstart=0#31140</guid>
      <dc:date>2008-07-10T22:37:10Z</dc:date>
      <clearspace:dateToText>Jul 10, 2008 6:37 PM</clearspace:dateToText>
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    <item>
      <title>Re: Your Website's Explosive Potential</title>
      <link>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=31137&amp;amp;tstart=0#31137</link>
      <description>&lt;br /&gt;
rontowns25 - great post.   what is readtheanswer?  and what is your affiliation with it?</description>
      <pubDate>Thu, 10 Jul 2008 21:35:29 GMT</pubDate>
      <author>MetroGal</author>
      <guid>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=31137&amp;amp;tstart=0#31137</guid>
      <dc:date>2008-07-10T21:35:29Z</dc:date>
      <clearspace:dateToText>Jul 10, 2008 5:35 PM</clearspace:dateToText>
      <clearspace:replyCount>1</clearspace:replyCount>
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    <item>
      <title>Your Website's Explosive Potential</title>
      <link>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=31022&amp;amp;tstart=0#31022</link>
      <description>&lt;p /&gt;
&lt;br /&gt;
More resources here... www.readtheanswer.com/index.php?RTA=web2&lt;br /&gt;
&lt;br /&gt;
While web site&lt;br /&gt;
conversions-that is, converting visitors to customers-are important, you have&lt;br /&gt;
nothing to convert if you don't have traffic. The more traffic you create, the&lt;br /&gt;
more sales you will generate. Here is a recipe for building more routes to your&lt;br /&gt;
website.&lt;br /&gt;
&lt;br /&gt;
*Start with a web&lt;br /&gt;
site*. Having&lt;br /&gt;
multiple elements on your web site will give you greater traffic-driving&lt;br /&gt;
capability. For example, you have a website and you want to submit it to&lt;br /&gt;
directories dmoz.org, the Yahoo! directory, and other smaller directories. That&lt;br /&gt;
is pretty limiting. If you create a blog on that website, you now have the&lt;br /&gt;
opportunity to submit that same website, the blog part of it, to a blog&lt;br /&gt;
directory.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;Add a blog&lt;/b&gt;. With a blog, an RSS feed is&lt;br /&gt;
automatically created, which means that you are able to submit the website with&lt;br /&gt;
the blog to an RSS directory that you would not be able to get visibility in if&lt;br /&gt;
you didn't have an RSS feed.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;Add a podcast&lt;/b&gt;. If you add a podcast, which uses&lt;br /&gt;
online audio to deliver messages to people, you can now submit that podcast to&lt;br /&gt;
a podcast directory. Adding these two features creates new pathways to your&lt;br /&gt;
site, which in turn will generate more traffic.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;Upload articles&lt;/b&gt;. Creating and uploading articles to&lt;br /&gt;
article banks can drive traffic to your site. It should be solid content that&lt;br /&gt;
makes people want to click on the link to your site in the byline.&lt;br /&gt;
&lt;br /&gt;
*Make a triple word&lt;br /&gt;
score*. You can&lt;br /&gt;
leverage your material by using it across all your traffic routes. Have you&lt;br /&gt;
create a solid article? After you upload it, add it to your blog. Then grab a&lt;br /&gt;
microphone and make the same piece into a podcast.&lt;br /&gt;
&lt;br /&gt;
Another recipe for&lt;br /&gt;
generating website overflow is to segment your market into micro-niches. Create&lt;br /&gt;
a simple landing page to capture opt-in subscriber, and then focus on driving&lt;br /&gt;
traffic to that page. A landing page is a URL based on something very specific&lt;br /&gt;
and very meaningful to a particular group of people. The idea behind it is to&lt;br /&gt;
have very small niche or very specialized niche.&lt;br /&gt;
&lt;br /&gt;
For example, rather than&lt;br /&gt;
setting up a page about "dog health," you can get more specific and develop a&lt;br /&gt;
landing page just for bulldogs entitled "Bulldog Health Questions." That&lt;br /&gt;
landing page is specific to a certain kind of dog and a very specific issue,&lt;br /&gt;
health questions that relate to the bulldog. So, the people you target in this&lt;br /&gt;
example are only going to be people who are interested and have questions on&lt;br /&gt;
the health of a bulldog.&lt;br /&gt;
&lt;br /&gt;
Creating landing pages like&lt;br /&gt;
this for other breeds of dogs allows you to isolate and target groups of people&lt;br /&gt;
based on their interests. You will be able to laser focus your marketing&lt;br /&gt;
messages to these groups that will generate traffic. This applies to whatever&lt;br /&gt;
product or service you provide.&lt;br /&gt;
&lt;br /&gt;
www.readtheanswer.com/index.php?RTA=web2</description>
      <pubDate>Wed, 09 Jul 2008 19:09:10 GMT</pubDate>
      <author>rontowns25</author>
      <guid>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=31022&amp;amp;tstart=0#31022</guid>
      <dc:date>2008-07-09T19:09:10Z</dc:date>
      <clearspace:dateToText>Jul 9, 2008 3:09 PM</clearspace:dateToText>
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