Home: Message List - Why my advertising agency does not have a website - yet.

Re: Why my advertising agency does not have a website - yet.

Iwrite — Thu, 17 Jul 2008 19:08:28 GMT

I might have missed something but I don't think I asked the question: "Will people buy your product without any marketing effort?"

But since you did, here we go. I disagree, people will not buy your product - marketing includes package design and branding. Without those your product is in a simple container with a simple name, and the only way people might buy it is out of curiosity but the numbers will be low. We sometimes view marketing as advertising, they are not the same. Marketing is everything, including advertising, used to draw attention to a product, goods or services that are offered by a company.

Although word-of-mouth and viral is powerful, the numbers are not there to show that they can deliver like a fully integrated campaign. Because you have to reach people where they are and that is hard if they aren't on the site you want them on or they are watching tv or driving in their car or walking down the street. The internet is a great tool but it is still only one tool of many tools that a business should employ to reach potential customers.

Let the conversation begin anew!!

Re: Why my advertising agency does not have a website - yet.

rontowns25 — Thu, 17 Jul 2008 17:03:41 GMT

There are a couple things at play in regards to the question "Will people buy your product without any marketing effort"

The answer is Yes. Marketing merely increases the visibility of the product. Creative and strategic marketing also can pyschologically influence the consumer to thinking that a product can servce a void in somebody's life. Not to sound cliche, but apple does a great job with this. There commercials always show people dancing and having fun. After watching the commercial, you want to purchase an iPod so that you also can have fun and dance around your living room.

Marketing is a very powerful tool. The best form of marketing if word-of-mouth or free viral marketing via the internet. More solutions here... www.readtheanswer.com/index.php?RTA=web2

Re: Why my advertising agency does not have a website - yet.

snipperred — Thu, 17 Jul 2008 16:18:45 GMT

O.K. Thanks. So my message got through. I think you'll find I'm right there with you on this.

Conversely, I suppose my perspective from being happily married is that I would enjoy being able to look in that mirror, be myself, and communicate the best intimate message with "the one" so as to make the most of the moment. In my site, I'm focussed on a target market of people who are like me. I say it right from the beginning...this is not for everyone. It is for anyone who shares my personal ambitions and challenges. If you are fine living a boring life and not accomplishing anything amazing, then I've really not got much to say to you. So for relating to a target market- that is essentially a mirror image of me- I'm cutting through the animosity and engaging them directly.

No worries about commenting back if you don't have the time. I do welcome any news on what you think if you do look into it. I just wanted to make sure you could see my application of what I gather is your emerging vision for your firm. You may not be my intended audience, but I think you will find my marketing approach is right on line with what you are expressing. Should be inspirational.

I just added a home page draft. So select Intro Videos ALPHA if you look into the site.

Thanks!

Re: Why my advertising agency does not have a website - yet.

Iwrite — Thu, 17 Jul 2008 16:00:19 GMT

snipperred,

Don't take it personal!! I have been slammed trying to finish up a project. Look for a response a little later I hope.

Great observation and suggestion! I am not trying to impress as much as educate to what to expect when meeting and working with us. I am trying to capture and convey the "brand" for my agency. I in the research phase of the process, trying to discover what it is the brand stands for and how it relates to clients.

Let's see if I can explain it: Imagine being single (if you aren't), and standing in front of a full body mirror and you are looking at yourself trying to figure out who you are and what you are about because you are going to create a website to attract a future spouse. How easy would that be? And you only have 30 - 60 seconds to do it in, a the most. You only get one shot - what will you say? Who are you talking about? What does the person want to hear?

I do this all day, everyday for other people but to do it for myself is different - like a doctor treating himself/herself. Does this make sense?

Re: Why my advertising agency does not have a website - yet.

snipperred — Thu, 17 Jul 2008 15:37:52 GMT

Okee Dokee then Iwrite....

Did you get my message and get a chance to look in to what I'm doing? Or am I so extreme as to earn a no comment!

Regardless of what you think about my site. I think your marketing philosophy is spot on. This is the kind of transparency and documentary I am looking to build into my own concepts- that is thinking out loud about how you want to set up your site. "Why my advertising agency does not have a website - yet." Is a perfect theme. And you are literally up close and personal with where you are coming from. You say maybe you are too close to see it. However, anyone who looks into this post is going to see it.

I assume most marketing firms intend to impress upon visitors the quality of end product. However, sometimes the underlying drawings and sketches that went into that final work are more interesting and revealing. Companies put out their vision and mission statements sometimes to connect with people. However, what of these things as they are just forming, are adapting and reflecting on the industry environment around them, and then customizing to align with the visions of potential clients and so on.

So what was that commercial..for Sprint I guess. The guy is walking down the street like any other guy and says in an intimate conversational tone- he's the new CEO for Sprint/ imagine a better world of services/ so i just did it/ pretty nice, huh? and then the commercial ends with his e-mail. I'm so tempted to try the e-mail. I just don't want to be dissapointed when the response I get is indirect. Rather, I'm kind of doing the same thing but am suggesting you really can get through to my personal e-mail- or the least a real person who represents me and who can forward to me if interesting enough.

I'm not suggesting self-glamorization like some sort of Zoolander, but finding a way to incorporate modern personal insight that genuinely connects rather than insults intelligence is so hot right now!

Re: Why my advertising agency does not have a website - yet.

snipperred — Tue, 15 Jul 2008 18:46:13 GMT

Thanks for letting me know. Just resent. Thanks for checking out my work. Hope you see all the ties in to what you have been sharing from your advertising/ marketing philosophies. Maybe some day we could work together.

Re: Why my advertising agency does not have a website - yet.

Iwrite — Tue, 15 Jul 2008 18:33:55 GMT

Try again. I haven't recieved anything as of yet. It might help if I gave oyu the right email address: dereklw@mail.com

Re: Why my advertising agency does not have a website - yet.

snipperred — Tue, 15 Jul 2008 18:15:51 GMT

Thanks. I agree.

Hope my e-mail didn't get SPAMMED! There is one natural disadvantage to using a custom domain as your e-mail extension.

I recall there is a site you can go to see if you have been spammed. A lot of companies who rely on e-mail run into the problem when customers with unique domain extensions cannot send them e-mail. Customers may call as a courtesy to let you know "you" have a problem receiving their e-mail. It is tough to resolve the issue sometimes because clearing a name with respective e-mail hosts can be time consuming. Each one has to be contacted directly. I think the convention is to pass the buck back to them and tell them it is their responsibility to make sure they are not on any e-mail server blacklists.

From my own experience and customer service standpoint, the least I could do was check their e-mail against our own hosting filter. I would have liked to offer more, but you have to manage your time with priorities such as...clearing out all your unsolicited advertisements.

Re: Why my advertising agency does not have a website - yet.

Iwrite — Tue, 15 Jul 2008 16:39:02 GMT

To all,

I don't mind taking a conversation off forum. Feel free to email me but please don't email me about trying to buy something or adding me to a list. I am trying to get my agency going - I'm broke. LOL

I actively block and report spam.

Consider this a public service announcement.

Re: Why my advertising agency does not have a website - yet.

snipperred — Tue, 15 Jul 2008 16:17:05 GMT

Cooool,

So I just sent you the link and some notes.