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    <title>Home: Message List - Click Your Way to Unbelievable Business Profits</title>
    <link>http://smallbusinessonlinecommunity.bankofamerica.com/community/forum/internetecommerce?view=discussions</link>
    <description>Most recent forum messages</description>
    <language>en</language>
    <pubDate>Mon, 07 Jul 2008 10:17:48 GMT</pubDate>
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    <dc:date>2008-07-07T10:17:48Z</dc:date>
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    <item>
      <title>Re: Click Your Way to Unbelievable Business Profits</title>
      <link>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=30725&amp;amp;tstart=0#30725</link>
      <description>Thanks for the info!</description>
      <pubDate>Mon, 07 Jul 2008 10:17:48 GMT</pubDate>
      <author>intechspecial</author>
      <guid>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=30725&amp;amp;tstart=0#30725</guid>
      <dc:date>2008-07-07T10:17:48Z</dc:date>
      <clearspace:dateToText>Jul 7, 2008 6:17 AM</clearspace:dateToText>
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    <item>
      <title>Click Your Way to Unbelievable Business Profits</title>
      <link>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=30058&amp;amp;tstart=0#30058</link>
      <description>Internet Marketing opens up a wonderful world of&lt;br /&gt;
possibilities and a hornet's nest of frustrations. As technology and consumer&lt;br /&gt;
interests rapidly change, marketers struggle to keep up to find the most&lt;br /&gt;
effective marketing method.&lt;br /&gt;
&lt;p /&gt;
It seems that&lt;br /&gt;
each day there is yet another hot, new trend to cyber market to consumers. The&lt;br /&gt;
terms and concepts alone - RSS, SEO, and organic search can be downright&lt;br /&gt;
confusing to novices and experienced internet marketers!&lt;br /&gt;
&lt;p /&gt;
Yet, even in&lt;br /&gt;
the ever changing world of the internet, the basic principles of marketing are&lt;br /&gt;
still very much applicable - when good ideas and good marketing meet it will&lt;br /&gt;
produce solid results. Use the following tips to drive traffic and profits to&lt;br /&gt;
your website.&lt;br /&gt;
&lt;br /&gt;
*Identify&lt;br /&gt;
your market.* Before you build a site around a prod&lt;br /&gt;
&lt;br /&gt;
uct or service, you should&lt;br /&gt;
identify your market. Who do you want to target? What products and services do&lt;br /&gt;
they buy? Once you have identified the market you can offer a product/service&lt;br /&gt;
that will specifically appeal to their wants, needs and preferences.&lt;br /&gt;
&lt;p /&gt;
*Use a&lt;br /&gt;
simple landing page.* You can sell products and services on the internet by&lt;br /&gt;
creating a simple landing page. A landing page is a single page that allows you&lt;br /&gt;
to focus on one group and/or topic. Using a landing page versus a full blown&lt;br /&gt;
website enables you to have very specific information for a very specific group&lt;br /&gt;
of customers. In example if you were selling nutritional supplements you could&lt;br /&gt;
have a landing page for bodybuilders, a different landing page for&lt;br /&gt;
pre-menopausal women, and yet another landing page for weight loss. Each page&lt;br /&gt;
would only contain information for the target market.&lt;br /&gt;
&lt;p /&gt;
*Multiply&lt;br /&gt;
your traffic opportunities.* To increase the traffic on your websites, you&lt;br /&gt;
will need to go beyond optimizing your site for search engines. Take advantage&lt;br /&gt;
of other elements such as blogs, podcasts and RSS feeds to multiply your&lt;br /&gt;
directory listings. In this way you are able to submit to different directory&lt;br /&gt;
listings that may not have been captured by simple search engine optimization.&lt;br /&gt;
&lt;p /&gt;
*Pay&lt;br /&gt;
attention to content.* It is not enough to develop content. You must develop&lt;br /&gt;
meaningful content. If you write articles for article banks ensure that the&lt;br /&gt;
topic will have meaning for your target audience. You want your niche market to&lt;br /&gt;
read it and immediately click to your website. This also applies to the content&lt;br /&gt;
on your pages. Take time to develop engaging and persuasive messages for your&lt;br /&gt;
target market.&lt;br /&gt;
&lt;p /&gt;
*Recycle,&lt;br /&gt;
repurpose, reuse.* Once you have put the work into developing meaningful&lt;br /&gt;
content, by all means recycle it! An article can be submitted to article banks,&lt;br /&gt;
cut into shorter content for blog posting and recorded as a podcast. You can&lt;br /&gt;
also take a collection of articles and turn it into an e-book. You will not&lt;br /&gt;
only maximize your content but you will also multiply your marketing channels.&lt;br /&gt;
&lt;p /&gt;
Internet&lt;br /&gt;
marketing can seem overwhelming but it does not have to be. You do not have to&lt;br /&gt;
be a programmer or technologically advanced to harness the power of marketing&lt;br /&gt;
in cyberspace. All that is needed is a desire to develop the skills for driving&lt;br /&gt;
traffic and a willingness to put the time into creating meaningful content.&lt;br /&gt;
Focus on a key market; test your messages and techniques to find the formula&lt;br /&gt;
that works best. As you develop your skills, you will be able to drive traffic&lt;br /&gt;
for any product or service which will unleash a whole new world of revenue&lt;br /&gt;
opportunity. Click here for more articles like above... check out the excerpts... www.readtheanswer.com/index.php?RTA=web2&lt;br /&gt;
&lt;br /&gt;</description>
      <pubDate>Mon, 30 Jun 2008 16:15:44 GMT</pubDate>
      <author>rontowns25</author>
      <guid>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=30058&amp;amp;tstart=0#30058</guid>
      <dc:date>2008-06-30T16:15:44Z</dc:date>
      <clearspace:dateToText>Jun 30, 2008 12:15 PM</clearspace:dateToText>
      <clearspace:replyCount>1</clearspace:replyCount>
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