Re: I Need Some Killer Tips For Increasing Revenues????

rontowns25 — Wed, 25 Jun 2008 22:00:32 GMT

here is a link to some great revenue building tips...
www.readtheanswer.com/index.php?RTA=web2

I Need Some Killer Tips For Increasing Revenues????

rontowns25 — Wed, 25 Jun 2008 21:58:47 GMT

I'm looking for some feedback about killer tips to increase revenues. I work at a business coaching and consulting firm. Does anybody have any suggestions?

Here is something I put together:

You already know that the offer is the second most important success factor
of any direct marketing campaign, either online or offline. (The most important
factor? Your potential or existing client list.) What you may not know is that
the difference between an "okay" offer and a "killer" offer
can translate to many thousands of revenue dollars. The best use of your
marketing time and money, therefore, is to develop a killer offer and make sure
you have a great list.

Here are six tips that will raise your offer to "killer" status:

Figure out exactly
who you are going to send the offer to. Follow just this one tip,
and your campaign will be more successful than at least 90% of your
competitors. Most businesses come up with the offer first, then decide who
to send it to. This is nowhere near as effective as deciding who you want
to attract, then fashioning an offer that will appeal to that particular
group of people.
Make the value of
your offer a no-brainer. Consumers today, whether businesses or
individuals, are inundated with all kinds of sales pitches that include a
multitude of offers. As a result, they are fairly suspicious and short on
patience. Your offer must be so clear that your recipients understand it
instantly. If your offer is some kind of discount for example, half off is
easier to understand than 50% off, which in turn is a heck of a lot easier
than 35% or even 60% off.
The offer should
involve either a discount or a bonus or, even better, both. A
bonus is something you will give free to someone who takes the action you
are asking them to take. Offering a bonus will increase your response rate
by as much as 30%.
Have a reason for the
offer and make sure you say what it is. If you make a great offer
for no reason, you will raise suspicion flags in your readers' minds;
after all, we've all been told that there is no such thing as a free
lunch. Therefore, you need a reason for your offer-we are new to the
neighborhood, it's our business's anniversary, it's customer appreciation
week at our company. Be as creative as you want, but be sure to have a
reason.
Create urgency.
There must be a reason for your readers to take immediate action. This
could be an expiration date on the offer, an extra bonus for fast
response, or some other element that will cause your client or prospect to
take action.
Make the call to
action another no-brainer. In the same way that the value of your
offer needs to be crystal clear, so does that call to action. Tell your
prospects exactly what you want them to do. Ask them to go to your web
site and click on a particular word, come in to your store on a particular
date or in a certain time range, whatever action you want them to take. Be
very clear.

Incorporate these six tips into your
next direct marketing campaign and watch the results. You will see killer-level
improvement!

Year-End Business Finance Checklist

Taxes must be paid, but it is good business practice to minimize the
amount you must pay. As the tax year comes to a close, consider strategies to
help you reduce taxes and get a jump on next year's tax planning.

Spend extra time ensuring
that your books are accurate. You need to have a good understanding of
your financial situation as of the end of the year. Spend some time with
your financial advisor to review any pre-January 1 actions that you need
to take and that are particular to your operations.
Defer or delay income to next
year. Revenues earned through December 31st are taxable this year. Income
deferred or delayed until January will not be taxed until 2007. Any
deferral strategy will depend on your profit and losses for the year and
your corporate legal structure, so this is a topic for the year end
discussion with your financial advisor.
Accelerate donations. Bring
charitable donations scheduled for early 2006 charitable donations back to
2005, and get a receipt for the tax deduction.
Increase your expenses. If
you know you will need particular supplies, goods, and services in the
first quarter of next year, buy them now if your cash flow will allow it.
Stock up on office supplies, prepay bills for things like cell phones,
insurance, and rents, book any early 2006 travel, and consider purchasing
capital equipment now.
Delay the disposal of
depreciable assets. If you plan to dispose of depreciable assets, don't do
so until the new year so that you can still claim their depreciation for
this year.
Write off damaged or obsolete
inventory. Depending on the accounting method you use, check inventory for
any goods that are damaged or have become obsolete. The drop in market
value of the inventory can provide added deductions.
Make payments to your
retirement plan or set one up before the year-end. Retirement plan
contributions will reduce your income for this year. Check the
contribution limits and payment deadline. for your type of plan. Discuss
strategy with your financial planner.

This checklist will apply differently to each business owner's situation and
accounting method. Use it as a basis to review your best year-end strategy with
your financial advisor.

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Re: I Need Some Killer Tips For Increasing Revenues????

I Need Some Killer Tips For Increasing Revenues????