Home: Message List - How to appear early in Google search results

Re: How to appear early in Google search results

WITrading — Fri, 13 Jun 2008 03:28:55 GMT

This is one of the problems a lot of business owners do not think about until they are put in front of the fire. I would suggest not using numbers in your business name or use letters that are higher up in the abc chart. This might help when you are advertising on the internet.

Re: How to appear early in Google search results

jpiers — Tue, 10 Jun 2008 12:50:47 GMT

Yes, they really have different sets of algorithm. Like these keywords: [url=http://www.plumbfordirect.co.uk]London plumber[/url] and [url=http://www.plumbfordirect.co.uk]Plumber in London[/url], if you try to search these keywords it gives a various result.

Re: How to appear early in Google search results

NatOnline — Thu, 29 May 2008 19:15:19 GMT

I really stay away from any evaluation of our company price or even evaluation of our domain names price.

PR is just an indicator sometime difficult to trust, not because we don't want to trust this indicator, but rather discovered many times sites that should not get any PR.
For example: Web rings or unethical SEO, spamming the search engines, that's short term optimization anyway, but during the short term they can up rank honest business owners and making it harder to rank above them.

For e-commerce owner it is a perpetual fight that will never end.

Re: How to appear early in Google search results

CommunityTeam — Thu, 29 May 2008 18:09:46 GMT

Great dialogue! Remember Google is actually coming on June 16, so you can ask them questions and have an indepth exchange. Check out this thread for more event information and to ask them a question:

http://smallbusinessonlinecommunity.banko
famerica.com/thread/4917

Re: How to appear early in Google search results

xenopod — Thu, 29 May 2008 18:03:31 GMT

Actually Google has already stated an intention to open up many of its search and ranking algorithms:
http://googleblog.blogspot.com/2008/05/in
troduction-to-google-search-quality.html

We should see more from that in the coming weeks and months.

As for a technical description of one algorithm used by Google here is an article from the American Mathematical Society:
http://www.ams.org/featurecolumn/archive/
pagerank.html

You don't need to have a high level understand of graph theory or linear algebra to understand the paper, but obviously that could help!

More importantly to really gain insight into how the search engines work an understanding of the articles references would be most useful (here they are if you don't feel like getting them from the article yourself):

Michael Berry, Murray Browne, Understanding Search Engines: Mathematical Modeling and Text Retrieval. Second Edition, SIAM, Philadelphia. 2005.
Sergey Brin, Lawrence Page, The antaomy of a large-scale hypertextual Web search engine, Computer Networks and ISDN Systems, 33: 107-17, 1998. Also available online at* http://infolab.stanford.edu/pub/papers/go
ogle.pdf

Kurt Bryan, Tanya Leise, The $25,000,000,000 eigenvector. The linear algebra behind Google. SIAM Review, 48 (3), 569-81. 2006. Also avaiable at* http://www.rose-hulman.edu/~bryan/google.
html

* Google Corporate Information: Technology.

Taher Haveliwala, Sepandar Kamvar,* The second eigenvalue of the Google matrix.

Amy Langville, Carl Meyer, Google's PageRank and Beyond: The Science of Search Engine Rankings. Princeton University Press, 2006. This is an informative, accessible book, written in an engaging style. Besides providing the relevant mathematical background and details of PageRank and its implementation (as well as Kleinberg's HITS algorithm), this book contains many interesting "Asides" that give trivia illuminating the context of search engine design.

The key is Google is filled with CS and Math majors you need to think a bit like they think to understand how they are trying to look at the problems of search engines, natural language processing, and human-computer interaction. Understanding what they are doing and how they are trying to solve the problems allows insights in how to optimize your own positions within the system.

Re: How to appear early in Google search results

SEOpro — Thu, 29 May 2008 15:17:01 GMT

Understood, NatOnline, and you made a very good point earlier. Google PageRank only plays a role under certain circumstances. In fact, if a web page has a higher MatchScore, even if it has a very low PageRank, it seems to beat out other pages with much higher PageRanks.

PageRank seems to play a kind of "tie-breaker" role when pages are close in MatchScore. This would suggest to me that when a market space has several savvy players who have their keyword matching equally-well buttoned down, PageRank will play a bigger role. Perhaps then, as industries wake up to SEO, PageRank will become more and more significant.

Lastly, I've found PageRank to be a kind of general "quality indicator" of the business, at least as far as their web presence is concerned. I wrote a piece on the dollar value of PageRank if you want a tongue-in-cheek read. I'll clean it up and post it here later, but here is it:
http://www.siteleads.net/bm/blog/what-is-
the-dollar-value-of-a-pagerank.shtml

Liam.

Re: How to appear early in Google search results

NatOnline — Thu, 29 May 2008 14:57:13 GMT

"one doesn't go with the other in my opinion." I meant one doesn't go without the other in my opinion. Sorry about that.

Re: How to appear early in Google search results

NatOnline — Thu, 29 May 2008 13:33:47 GMT

Very nice article Liam,

"In a competitive space, many companies might have worked up an excellent MatchScore, so PageRank becomes the deciding factor for which web pages appear on top."

Well on this I am not sure, PR is certainly a small part of their algo, but not as important as you may think.

Keep in mind even if you are on the top 5 or top10 by a good SEO, that doesn't mean that people will buy or visit your site. You need to make your site for people and search engines, one doesn't go with the other in my opinion.

This guy from www.SiteLeads.com really knows his stuff

PeoplePawn — Thu, 29 May 2008 06:28:24 GMT

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Re: How to appear early in Google search results

MRFINANCE — Thu, 29 May 2008 03:56:05 GMT

Very informative SEO Pro!

You cracked the code!!!