Home: Message List - Direct Mail not working anymore - any tips

Re: Direct Mail not working anymore - any tips

wayonda — Mon, 10 Aug 2009 22:35:25 GMT

If you're willing to invest some time on my site I can likely provide you excellent search engine results in your geographical area.

Re: Direct Mail not working anymore - any tips

TrumpNetwork — Sun, 09 Aug 2009 05:13:20 GMT

The internet has changed all the rules when it comes to marketing and advertising. Tips are plentiful, but even if the advice was text book it still might take a lot of trial and error which leads to lost time and money.

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Re: Direct Mail not working anymore - any tips

creativeiads — Sat, 08 Aug 2009 12:58:11 GMT

May be you can reduce the direct mail campaign by focussing on a targetted list and use the remainder of your budget in google ppc.

Mike Varavooru,
http://creativeiads.com

Re: Direct Mail not working anymore - any tips

freewebdesign — Thu, 06 Aug 2009 18:50:14 GMT

Direct mail definitely isn't dead but it's harder and harder and can be pretty costly too. If you have a website, I'd focus more on making it easier for potential customers to find YOU and have a great story to tell once they get there. I'd focus my time/effort/money on search engine optimization, list building (as mentioned earlier in the thread) and maybe even look at pay per click advertising.

Good luck,
Randy
Free Web Design Evangelist
http://www.sitemakerdesigns.com

Re: Direct Mail not working anymore - any tips

BlackSmith — Wed, 05 Aug 2009 15:09:11 GMT

I do aggre.
If I can't find the company on it's website, to me, it don't exsist.
And, you only have to reply to customers. Costumers mailing you, are already interested in your service, if not now then later on.

The
BlackSmith
http://th.direct-mail.me

Re: Direct Mail not working anymore - any tips

AustinLivin — Mon, 03 Aug 2009 19:03:30 GMT

I tend to agree with Lighthouse. But also think some of this is a reflection of the ecomony overall. Not as many people are spending money right now, and average household savings is up to 7%. Plus with the drop off in home sales and lousy equity markets, it's just a tough time.

I think you have to keep doing direct mail to stay in front of your audience. You should be sure to scrub the list of any bad contacts before re-using. You could consider doing it less frequently in order to free up cash to pursue other options, such as investing in a good SEO (search engine optimization) campaign.

I'm a big believer in press releases to trumpet both your accomplishments and marketing message. If done right, it gets the attention of the press, increases SEO, drives traffic to your website, and ultimately helps grow your business.

Become a content guru on house painting as well. When the economy thaws a little more, they will undoubtedly need your services to spruce up their homes or to stage a sale. Offer loads of helpful tips and free downloads from your website to keep them coming back, and keep the search engines impressed.

Hope this helps!

Re: Direct Mail not working anymore - any tips

textpros — Mon, 03 Aug 2009 17:50:04 GMT

Direct mail is almost dead as a cost effective lead generation vehicle. The best way to use direct mail is to contact current customers and ask for referrals _or_keep your name in front "top of mind awareness" to people in your data base that didn't buy yet.

My suggestion? I have 83+ million permission based SMS text numbers and 150,000 million permission based email addresses. I can demo and geo target with over 700 data selects and by comparison to the cost of direct mail, it's much more cost effective. Plus with every SMS campaign we'll send out a matching HTML email for free. Two forms of media for the price of one. We are the aggreegator of our data, we don't buy list. We generate them.

Some of our clients include, Home Depot, Red Lobster, Olive Garden,

Rosen Hotels, PGA Resorts, Disney, Dell, Navy, National Guard, United Way, Apple Bee's and Wegman's just to name a few.

If you'd like to learn more call or email.

Tony Giuliani
321-663-4640
Tg@21stcenturymarketingandtrainingsolutions.com

Re: Direct Mail not working anymore - any tips

OceanList — Fri, 11 Jan 2008 03:38:45 GMT

Nowdays people are very sceptical about everthing they get in mail I
personally put immediatly away most of the advertising. We are all busy
and our consumers are busy too.

try email marketign - it is very pioeful too l for lead generation:
- Create simple and nice form on your site wich your clients need to fill out to be contacted about your services
- Design several attractive creaives
- Contact email marketing compnies about email blast to
HomeImprovmet Lists or Homeowners list (depends on who is your client). Remember to make sure lists are freash
and you know how the record were generated!!
-Email companies work on CPM (cost per thousands impressions
(records in this case)) or CPL (cost per lead) basis - you probably
will be able to find good quaility emailers in the range of $2 -$4 CPM
Email can be very productive and it can deliver to you 2-40 leads a day

depends on size of the list. After that you get the leads you have

to imeediatly follow up with prospective consumer discuss their needs.
You just need to keep an eye on your ROI - always!

And another great thing about it - you will collect all this reacord and later can remarket or upsell them!

It works and definetly worth to try. Let me know if you have any questions.

Re: Direct Mail not working anymore - any tips

MobileMktng — Fri, 11 Jan 2008 02:18:06 GMT

FC-
I recently came out of Broadcast TV Sales Mgt to start my own gig consulting small businesses on advertising and marketing. One of the biggest issues with Direct Mail is the generally poor response rate, generally less than 3%, some research shows as low as 1/10th of 1%! I'd agree with some of the others that the web is important, but the web is a resource and not a substitute for true mass market advertising. Television and radio remain the two strongest forms to convey a message, TV the hands down most effective. I didn't catch what city you live in, however, I can assure you that redirecting that $200k into a TV campaign in virtually any market (less Top 10) will get you visibility that DM can't possibly achieve. If you are in a Top 10 market, local cable, while still expensive, is very targeted and can still accomplish more than any mail drop. Lastly, I suggest you integrate a call-to-action in whatever you do. Mobile Marketing (my specialty) is an excellent means to take the call-to-action incentive of DM and combine it with branding of TV/Radio.

TV/Radio/Print Campaign: Text 'PAINT' to 12345 for 20% off
Text Response: Call xxx-xxx-xxxx, ref this text 2 get 20% off. 4 more r8 savings in ftr respond 'BRUSH'
Customers can make call then or later, phone number is on the text. Those who respond BRUSH are placed in a data base for access at a later point for a future incentive.

Beauty of Mobile Marketing is that you can assign a keyword (PAINT1, PAINT2, etc) for every medium you are advertsing in, thus allowing you to track the effectiveness of each ad, as well as making everything a call to action with an incentive. The database extends your media value for continuing client relations, could even use it to send out referral incentives...$50 gift certificate for each referral, pls fwd this message to a friend.

Bottom line: stop the Direct Mail, no President ever got elected using it. Look to TV & Radio and integrate text messaging to make sure you can measure the ROI.

Regards,
Eric Lazar
Image Architecture
www.imagearchitecture.com
312.203.4039

Re: Direct Mail not working anymore - any tips

CorpCons08 — Thu, 10 Jan 2008 06:32:22 GMT

Very nicely done faiths13. Since that is your first post, let me also welcome you to the Bank of America Small Business Online Community. (long name)

CC08