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    <title>Home: Message List - What risks did you take to run your new business</title>
    <link>http://smallbusinessonlinecommunity.bankofamerica.com/community/forum/startingabusiness?view=discussions</link>
    <description>Most recent forum messages</description>
    <language>en</language>
    <pubDate>Sat, 23 May 2009 13:34:56 GMT</pubDate>
    <generator>Clearspace 1.1.1 (http://jivesoftware.com/products/clearspace/)</generator>
    <dc:date>2009-05-23T13:34:56Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>Re: What risks did you take to run your new business</title>
      <link>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=71487&amp;amp;tstart=0#71487</link>
      <description>To re-enforce what Luckiest is saying&lt;br /&gt;
I spent nearly 40k on research and 4 and a half years of my time.  My idea was simple, I chose the business, crunched the numbers.  Then I looked at my competition, what do they do right?? What do they do wrong?? Can I compete or take advantage of their weaknesses???  Are their weaknesses large enough to exploit???  I then took the greatest tool I know...Lexus wanted Mercedes Benz customers, so they asked these consumers what they wanted.  That is what I did...here is an example of what I found...&lt;br /&gt;
&lt;br /&gt;
&lt;i&gt;&lt;b&gt;I took a very hard look at Gamestop, and thought what do they do right??&lt;/b&gt;&lt;/i&gt;&lt;br /&gt;
&lt;p /&gt;
&lt;i&gt;&lt;b&gt;They have the largest selection of games&lt;/b&gt;&lt;/i&gt;&lt;br /&gt;
&lt;p /&gt;
&lt;i&gt;&lt;b&gt;They trade used &amp;#38; new games&lt;/b&gt;&lt;/i&gt;&lt;br /&gt;
&lt;p /&gt;
&lt;i&gt;&lt;b&gt;They do not spend unnecessary money on advertising...the game producers do that for them.&lt;/b&gt;&lt;/i&gt;&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;br /&gt;
&lt;i&gt;&lt;b&gt;Now what do they do wrong??&lt;/b&gt;&lt;/i&gt;&lt;br /&gt;
&lt;p /&gt;
&lt;i&gt;&lt;b&gt;They don't rent games...renting fees are not taxed.&lt;/b&gt;&lt;/i&gt;&lt;br /&gt;
&lt;p /&gt;
&lt;i&gt;&lt;b&gt;They don't deliver.&lt;/b&gt;&lt;/i&gt;&lt;br /&gt;
&lt;p /&gt;
&lt;i&gt;&lt;b&gt;They are not open at midnight when many games are purchased.&lt;/b&gt;&lt;/i&gt;&lt;br /&gt;
&lt;p /&gt;
&lt;i&gt;&lt;b&gt;They do not provide an area for gamers to really experience the games they are trying to sell.&lt;/b&gt;&lt;/i&gt;&lt;br /&gt;
&lt;p /&gt;
&lt;i&gt;&lt;b&gt;They do not take advantage of gaming tournaments...more lost sales.&lt;/b&gt;&lt;/i&gt;&lt;br /&gt;
&lt;p /&gt;
&lt;i&gt;&lt;b&gt;They do not show any customer appreciation.&lt;/b&gt;&lt;/i&gt;&lt;br /&gt;
&lt;p /&gt;
&lt;i&gt;&lt;b&gt;They do not provide good customer service.&lt;/b&gt;&lt;/i&gt;&lt;br /&gt;
&lt;p /&gt;
+*They&lt;br /&gt;
do not sell food &amp;#38; drinks...if you already have the gamers and they&lt;br /&gt;
are immersed in the new game, take advantage of that point of sale your&lt;br /&gt;
missing.*+&lt;br /&gt;
&lt;p /&gt;
+*My business model &lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;br /&gt;
&lt;i&gt;&lt;b&gt;"Not Just Games!" addresses all these things.&lt;/b&gt;&lt;/i&gt;&lt;br /&gt;
&lt;br /&gt;
+*We&lt;br /&gt;
deliver, we host tournaments, we sell food, we provide online gaming&lt;br /&gt;
for up to 12 customers at a time, we provide all the things "the&lt;br /&gt;
customer asked for!"  All these things mean one thing...a bigger bottom&lt;br /&gt;
line! Nearly double what Gamestop's average yearly sales! What is that&lt;br /&gt;
number? They have a store average of 1.38 million, while we are looking&lt;br /&gt;
at 2.9 million.  All this from addressing what the customer "Asked for!"*+&lt;br /&gt;
&lt;br /&gt;
&lt;i&gt;&lt;b&gt;Luckiest always offers great advice so "take it!"&lt;/b&gt;&lt;/i&gt;</description>
      <pubDate>Sat, 23 May 2009 13:34:56 GMT</pubDate>
      <author>DeanMalibu</author>
      <guid>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=71487&amp;amp;tstart=0#71487</guid>
      <dc:date>2009-05-23T13:34:56Z</dc:date>
      <clearspace:dateToText>May 23, 2009 9:34 AM</clearspace:dateToText>
    </item>
    <item>
      <title>Re: What risks did you take to run your new business</title>
      <link>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=16031&amp;amp;tstart=0#16031</link>
      <description>NatOnline, &lt;br /&gt;
that is a great question but one that zooms in on the risk instead of the reward, but I will touch base on it anyway&lt;br /&gt;
&lt;br /&gt;
It depends on the business obviously. If a business will require substantial time and monetary investment I have seen determined entrepreneurs sell their homes, take out their 401K etc...  It paid off for many of them. &lt;br /&gt;
&lt;br /&gt;
If it is a home business on the other hand, the investment is not more than a few thousand dollars or even less, so the risk is minimal or very low. &lt;br /&gt;
&lt;br /&gt;
I personally had worked in my family's brick and mortar business since 12 and so realized that there was a lot of hard work (16 hr days) and a lot of financial investment. After graduating from with 3 university degrees, I decided to work in corporate America - it wasn't for me. I quickly realized that the American laws are written by the rich for the rich... as they should be. &lt;br /&gt;
&lt;br /&gt;
After having tried several opportunities and MLMs I was turned off that there was no real training in place, the businesses were being run by people with jobs that still had to go to work and get a paycheck on the next Friday, so their mindset was that of an employee... (very different mindset between an employee and a business owner by the way), therefore my mindset was similar to the people I was following. &lt;br /&gt;
&lt;br /&gt;
The difference and break-through happened for me when I decided to search and find self-made millionaires that could understand my situation and guide me to success... within 35 days I quit my job, went from working 12 hrs a day to 3 hrs a day, and made more money than most CEOs, or doctors in this country.... now, what is the risk for this lifestyle? Nothing... so the risk is relative... but yes, I had to borrow $2000 to get started... so I guess that was my risk... &lt;br /&gt;
&lt;br /&gt;
oh, and there was another risk... the risk that maybe I would not succeed and my friends and colleagues would ridicule me as someone that was cought up in a scam... yeah, right... sometime when I drive by that old job, I see my colleagues quickly walking to the local deli for a quick sandwitch during lunch break... I wave, smile, crank up the music in my brand new range rover and head over to the non-for-profit organization where I mentor a teenager while others are still working... it is great driving in the bay area, CA in the middle of the day when everyone is working... &lt;br /&gt;
&lt;br /&gt;
The highest risk is not taking one.&lt;br /&gt;
&lt;br /&gt;
Best, &lt;br /&gt;
Nik D'Angelo</description>
      <pubDate>Wed, 06 Feb 2008 06:25:19 GMT</pubDate>
      <author>Dangelo</author>
      <guid>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=16031&amp;amp;tstart=0#16031</guid>
      <dc:date>2008-02-06T06:25:19Z</dc:date>
      <clearspace:dateToText>Feb 6, 2008 1:25 AM</clearspace:dateToText>
    </item>
    <item>
      <title>Re: What risks did you take to run your new business</title>
      <link>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=12748&amp;amp;tstart=0#12748</link>
      <description>When I first started my first business, I risked everything.  I left my job, had no source of income, was single at the time, and cashed in my retirement knowing full well I would have to pay taxes and penalty on&lt;br /&gt;
it if I didn't get it paid back.&lt;br /&gt;
&lt;br /&gt;
I worked 18 hour days and I don't think I really slept well or ate much for the first 2 years.&lt;br /&gt;
&lt;br /&gt;
I was determined.&lt;br /&gt;
&lt;br /&gt;
Of course, knowing what I know now, I would never do those things again.  I didn't know about CEO Space back then.  Had I known about them, it would have been all different.  &lt;br /&gt;
&lt;br /&gt;
It all turned out well for me and I went on to create other successful ventures.</description>
      <pubDate>Sun, 13 Jan 2008 15:18:13 GMT</pubDate>
      <author>CEO Space</author>
      <guid>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=12748&amp;amp;tstart=0#12748</guid>
      <dc:date>2008-01-13T15:18:13Z</dc:date>
      <clearspace:dateToText>Jan 13, 2008 10:18 AM</clearspace:dateToText>
    </item>
    <item>
      <title>Re: What risks did you take to run your new business</title>
      <link>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=12717&amp;amp;tstart=0#12717</link>
      <description>&lt;br /&gt;
Hi Wingman,&lt;br /&gt;
&lt;p /&gt;
&lt;br /&gt;
I understand and this is sadly true. Business is tough particularly when you start from scratch.&lt;br /&gt;
&lt;br /&gt;
I will also say this is a daily fight against technical problems, optimization for search engines if you run an online store. Problems also to find new manufacturers, raise of shipping cost, raise of products prices, etc....All the business game.&lt;br /&gt;
&lt;br /&gt;
Working back for a corporation no way, particularly in my field in Las Vegas they are paying peanuts for experienced people and 70% of the time they are scams.&lt;br /&gt;
&lt;br /&gt;
Besides the casinos there is not much. As you can imagine many employers in Nevada come here to make quick money and go back where they came from.&lt;br /&gt;
&lt;br /&gt;</description>
      <pubDate>Sun, 13 Jan 2008 04:03:35 GMT</pubDate>
      <author>NatOnline</author>
      <guid>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=12717&amp;amp;tstart=0#12717</guid>
      <dc:date>2008-01-13T04:03:35Z</dc:date>
      <clearspace:dateToText>Jan 12, 2008 11:03 PM</clearspace:dateToText>
    </item>
    <item>
      <title>Re: What risks did you take to run your new business</title>
      <link>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=12704&amp;amp;tstart=0#12704</link>
      <description>&lt;br /&gt;
Hi NatOnLine,&lt;br /&gt;
&lt;br /&gt;
My story is very similar to the responses from others.&lt;br /&gt;
&lt;br /&gt;
I had a good paying corporate job that was demanding ever more productivity and skills but not allowing you to acquire these new skills during the 'workday'.  After the team that I supervised was outsourced I was working practically all day.  Waking up for 5:30 am meetings and then also having to be on conference calls at 9:00 pm.  Let me tell you, that got old really fast.&lt;br /&gt;
&lt;br /&gt;
I ended up taking a HELOC, liquidating assets and started my own business.  I'm at the point now where I may have to give up on my dream and go back to the corporate world so I can payoff my debts but I have been true to myself and lived up to my mantra.  I don't want to look back at my life when I'm 75 and think to myself 'what if....'&lt;br /&gt;
&lt;br /&gt;
To be a business owner you have to be willing to take risks.  Some calculated and some, just a leap of faith and belief in your abilities.  I'm proof that not all businesses will be successful but if you really believe in yourself and follow your dreams, you can bounce back.  Just look at all the knowledge you will gain along the way and all the experiences/knowledge you can share with others.&lt;br /&gt;
&lt;p /&gt;
Wingman</description>
      <pubDate>Sat, 12 Jan 2008 23:48:18 GMT</pubDate>
      <author>Wingman</author>
      <guid>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=12704&amp;amp;tstart=0#12704</guid>
      <dc:date>2008-01-12T23:48:18Z</dc:date>
      <clearspace:dateToText>Jan 12, 2008 6:48 PM</clearspace:dateToText>
      <clearspace:replyCount>1</clearspace:replyCount>
    </item>
    <item>
      <title>Re: What risks did you take to run your new business</title>
      <link>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=12673&amp;amp;tstart=0#12673</link>
      <description>&lt;br /&gt;
Score is a joke, no offense David &lt;img class="jive-emoticon" border="0" src="http://smallbusinessonlinecommunity.bankofamerica.com/images/emoticons/happy.gif" alt=":-)" /&gt;</description>
      <pubDate>Sat, 12 Jan 2008 22:39:12 GMT</pubDate>
      <author>NatOnline</author>
      <guid>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=12673&amp;amp;tstart=0#12673</guid>
      <dc:date>2008-01-12T22:39:12Z</dc:date>
      <clearspace:dateToText>Jan 12, 2008 5:39 PM</clearspace:dateToText>
    </item>
    <item>
      <title>Re: What risks did you take to run your new business</title>
      <link>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=9566&amp;amp;tstart=0#9566</link>
      <description>Then there is always SCORE. SCORE helps people in Business FREE&lt;br /&gt;
You can visit SCORE on line and take 26 Online Seminars (FREE) at " www.score.org"&lt;br /&gt;
or maybe the following will help. LUCKIEST&lt;br /&gt;
&lt;br /&gt;
h3. 6 Steps to Small Business Success&lt;br /&gt;
&lt;p /&gt;
&lt;br /&gt;
1. Start Smart &lt;br /&gt;
2. Plan Ahead&lt;br /&gt;
3. Set up Systems&lt;br /&gt;
4. Seek out Sales&lt;br /&gt;
5. Aim for Growth&lt;br /&gt;
6. Leverage Opportunities&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;br /&gt;
&lt;b&gt;1. Start Smart.&lt;/b&gt; &lt;br /&gt;
Identify a niche. Don't compete to be the lowest cost provider. Look&lt;br /&gt;
for what makes your product or service unique and adds a special value&lt;br /&gt;
for the client and charge for that value. Every business has many&lt;br /&gt;
facets. Start with what you know and like; start a business that has&lt;br /&gt;
meaning to you. Keep in mind that we don't know what the future holds,&lt;br /&gt;
many of the jobs and businesses of tomorrow don't exist today. You can&lt;br /&gt;
create your own success. &lt;br /&gt;
&lt;p /&gt;
&lt;br /&gt;
Now is the time to dream. To start smart, you should like the idea of&lt;br /&gt;
the business. The way to earn a good income and build wealth is by&lt;br /&gt;
serving clients well, making their life better in some way-it's more&lt;br /&gt;
than filling a need in the marketplace. To succeed you want to test the&lt;br /&gt;
idea to make sure your potential clients like the idea too. Test your&lt;br /&gt;
ideas. &lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;2. Plan Ahead.&lt;/b&gt; &lt;br /&gt;
People often ask me why bother with a business plan? Look at the&lt;br /&gt;
lottery as an example. You may get lucky and get the winning ticket,&lt;br /&gt;
but the odds are against you when you rely on random chance. I'm a risk&lt;br /&gt;
taker...but not that much, minimize the risk of going into business and&lt;br /&gt;
maximize your potential for success. Take the time to write a plan of&lt;br /&gt;
how you get from point A to point B. A plan gives you a clear future&lt;br /&gt;
focus and increases your chances of success. &lt;br /&gt;
&lt;p /&gt;
&lt;br /&gt;
The first rule of a start-up is put some of your own money in the&lt;br /&gt;
business. As the owner you must be willing to capitalize the business.&lt;br /&gt;
The second rule is put as little of your own money as possible in the&lt;br /&gt;
business. Prepare your plan and look for funding for your business from&lt;br /&gt;
multiple sources, which can include a business loan or business line of&lt;br /&gt;
credit.&lt;br /&gt;
&lt;p /&gt;
&lt;br /&gt;
Don't go it alone. Plan ahead now to build your team. Your team may&lt;br /&gt;
include a CPA and an attorney that you work with as needed. Add a&lt;br /&gt;
mentor from your industry and get a SCORE mentor to help you plan for&lt;br /&gt;
success. No one has all the answers. You get more ideas and information&lt;br /&gt;
by building a success, support team that can help you plan ahead.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;3. Set up Systems.&lt;/b&gt; &lt;br /&gt;
The most basic system every business should have is a good financial&lt;br /&gt;
system. Ask yourself how am I going to generate enough income to&lt;br /&gt;
support myself and my family. Begin here. Put together a personal&lt;br /&gt;
budget, so you know what it costs you to live. Now, you can move on to&lt;br /&gt;
the business budget and sales planning, so you can see how many sales&lt;br /&gt;
you need to break even and make a profit. The start-up expense plan,&lt;br /&gt;
operating budget and your accounting software are vital to your&lt;br /&gt;
success. &lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;b&gt;4. Seek out Sales.&lt;/b&gt; &lt;br /&gt;
The daunting question is how do you go about seeking out your first&lt;br /&gt;
sale. Recognize that since you don't have a big ad budget to be seen by&lt;br /&gt;
everyone, you need to target a niche and get connected in your market&lt;br /&gt;
community, be it local, regional or national. You need other people&lt;br /&gt;
selling for you-not employees-goodwill referrals. Get out and talk to&lt;br /&gt;
as many people as you can. Join organizations that would have clients&lt;br /&gt;
for your product or service. Become a visible part of your market, and&lt;br /&gt;
then ask for the sale. You begin the sales process with people that you&lt;br /&gt;
know. Yes, it's okay to start with friends and family as your first&lt;br /&gt;
customers, and then broaden from there.&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;b&gt;5. Aim for Growth.&lt;/b&gt; &lt;br /&gt;
The basic tenant of creating a company is that you own the company. You&lt;br /&gt;
are not just creating a job for yourself. It's less risk and less&lt;br /&gt;
investment to get a job. Building a business is creating a company that&lt;br /&gt;
is more than the job itself. Think about the future. How large do you&lt;br /&gt;
want the company to be in terms of sales, net profit and employees?&lt;br /&gt;
Your answer to each of these questions will influence how you grow.&lt;br /&gt;
There are varying costs and profits associated with growth. It's&lt;br /&gt;
important to make a deliberate choice early about how you want to grow&lt;br /&gt;
your company. &lt;br /&gt;
&lt;p /&gt;
&lt;br /&gt;
&lt;b&gt;6. Leverage Opportunities.&lt;/b&gt; &lt;br /&gt;
Good luck. Good fortune. Good timing. All play a part in business. As a&lt;br /&gt;
business owner, be very clear about your core focus for the business&lt;br /&gt;
and how it serves clients. Your core business is what pays the bills.&lt;br /&gt;
Then, as an entrepreneur you are about opportunity. When you see a&lt;br /&gt;
potential opportunity or stroke of luck measure it against your core&lt;br /&gt;
business focus. Good fortune is great, when it matches your vision for&lt;br /&gt;
the business. Always consider if a good opportunity is the right fit&lt;br /&gt;
for your business. If something looks great, but it's not in sync with&lt;br /&gt;
your long-term plan and budget, think carefully before committing your&lt;br /&gt;
company's resources.</description>
      <pubDate>Wed, 26 Dec 2007 22:27:19 GMT</pubDate>
      <author>LUCKIEST</author>
      <guid>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=9566&amp;amp;tstart=0#9566</guid>
      <dc:date>2007-12-26T22:27:19Z</dc:date>
      <clearspace:dateToText>Dec 26, 2007 5:27 PM</clearspace:dateToText>
      <clearspace:replyCount>2</clearspace:replyCount>
    </item>
    <item>
      <title>Re: What risks did you take to run your new business</title>
      <link>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=9549&amp;amp;tstart=0#9549</link>
      <description>Ok, I'll try to get my story in thestory section, though there's not much to it. I'll work on it and post when it's up.</description>
      <pubDate>Wed, 26 Dec 2007 21:53:34 GMT</pubDate>
      <author>frazzle</author>
      <guid>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=9549&amp;amp;tstart=0#9549</guid>
      <dc:date>2007-12-26T21:53:34Z</dc:date>
      <clearspace:dateToText>Dec 26, 2007 4:53 PM</clearspace:dateToText>
    </item>
    <item>
      <title>Re: What risks did you take to run your new business</title>
      <link>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=9558&amp;amp;tstart=0#9558</link>
      <description>Many of the resources at www.GoSmallBiz.com are free. There is an archive of previously asked questions that you can access for free but if you want to ask a specific expect a question directly, you will have to join for a small monthly fee. To learn the benefits of joining, watch the video. There is a link at the top right of the page labeled "How GoSmallBiz.com Works." To join, go to www.YourSmallBiz.org.</description>
      <pubDate>Wed, 26 Dec 2007 21:23:36 GMT</pubDate>
      <author>Small Biz Wiz</author>
      <guid>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=9558&amp;amp;tstart=0#9558</guid>
      <dc:date>2007-12-26T21:23:36Z</dc:date>
      <clearspace:dateToText>Dec 26, 2007 4:23 PM</clearspace:dateToText>
    </item>
    <item>
      <title>Re: What risks did you take to run your new business</title>
      <link>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=9556&amp;amp;tstart=0#9556</link>
      <description>How much does it cost to reduce the risk and access to the very best experts?&lt;br /&gt;
&lt;br /&gt;
Do you think every business owners have got thousands dollars or even more for consulting?&lt;br /&gt;
&lt;br /&gt;
I trust my instinct &lt;img class="jive-emoticon" border="0" src="http://smallbusinessonlinecommunity.bankofamerica.com/images/emoticons/wink.gif" alt=";-)" /&gt;</description>
      <pubDate>Wed, 26 Dec 2007 21:17:01 GMT</pubDate>
      <author>NatOnline</author>
      <guid>http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=9556&amp;amp;tstart=0#9556</guid>
      <dc:date>2007-12-26T21:17:01Z</dc:date>
      <clearspace:dateToText>Dec 26, 2007 4:17 PM</clearspace:dateToText>
      <clearspace:replyCount>1</clearspace:replyCount>
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