Home: Message List - Putting out a Press Release

Re: Reply to Lighthouse24

CorpCons08 — Tue, 04 Dec 2007 22:23:05 GMT

I agree with you on that Lighthouse24. I just did some research on the cost to throw advertising out on the television right now and the representative told me that they honestly would wait because the prices have almost doubled.

Re: Reply to Corpscon08

Lighthouse24 — Tue, 04 Dec 2007 22:10:45 GMT

I concur -- media space and airtime are at a premium right now. Agencies have sold all the advertising spots available, and people are still asking for more . . . so everything but "hard news," controversial issues, and holiday stories are getting cut now (to make room for more ads). As feared, the release would be lost in traffic.

There will be a brief window of opportunity between the holidays and the time when spring political primary races start to take over the news and media ads (which will cause the same "problem" as now). That window of time is when the release is most likely to get the attention it deserves. Of course, everyone else with something big to announce knows that -- so having this "extra" time to prepare an effective release that will stand out from the crowd may be a blessing.

Re: Reply to Corpscon08

CorpCons08 — Tue, 04 Dec 2007 21:11:19 GMT

I would really wait until January (mid to late) for your release.
The beginning of January is debt payment time and the start of tax season.
I think it would be most appropriate to wait until the time I specified.

Re: Reply to Corpscon08

srauthe — Tue, 04 Dec 2007 21:08:02 GMT

It is slow but I am working with a few companies right now on some nationwide advertising.
Trying to figure out what time is best to put out a press release dont want it to get lost in all the holiday press.
Any suggestions?

Re: Putting out a Press Release

CorpCons08 — Tue, 04 Dec 2007 20:38:55 GMT

Thanks for the information david.

Re: Putting out a Press Release

david28078 — Tue, 04 Dec 2007 20:36:32 GMT

www.prweb.com and a few others.

Aim at the kids and the potential employers and craft your PR so

Best

David

Re: Reply to DomainDiva

CorpCons08 — Tue, 04 Dec 2007 20:01:47 GMT

srauthe,

I was curious to find out what kind of progress you are making on your venture.
Do you have any updates for us?

CorpCons08

Re: Reply to DomainDiva

srauthe — Mon, 03 Dec 2007 15:46:04 GMT

Reply to Domain diva
Resumes are protected and only uploaded after the teen or young adult finds a job they want. We do check out all companies that register with us we have lots of moms not in all states but in most that will see if the company actually exist we are working on that one we do inform the teens and young adults to tell their moms they have signed up with us and to let them know when and where they are going if they have a interview seems to be working out great.
For example I had a young man wanting to help us sell ads I work from my home as a mother I felt I would not like my teen to go to a home for an interview so I sat up an appointment with him at a local Starbucks and asked him to bring one or both of his parents. The parents liked the idea and I felt more comfortable it worked out great this is what I try to get across to teens on my sight never go anywhere by yourself always have an adult with you. I think this is working out for us because my partner has 5 teens also and she is also a mother hen.

Re: Response to Lighthouse

srauthe — Mon, 03 Dec 2007 15:31:28 GMT

Thank you so much Lighthouse I will be checking into those things you mentioned this week hopefully we will put one out before the new year when most companies figure out there advertising budgets. I will keep you informed.

Re: Putting out a Press Release

Lighthouse24 — Mon, 03 Dec 2007 14:42:10 GMT

To get back to your original questions, your press release tells news professionals what they need to know to keep their audiences informed. Mainstream media outlets have adult reporters and audiences, so the release needs to answer the questions adults would have (and you've certainly gotten a lot of help here with that!). Intermediate and high school newspapers have student reporters and audiences, so the release needs to answer the questions students would have. The basic "who, what, when, where . . ." would be the same, the associated details would differ.

I've used guru.com to find freelance copywriters, including many who write press releases. You can post your project(s) for free, receive bids, and review the profiles/feedback of those professionals who submit bids -- all with no obligation. The web link is: http://www.guru.com/emp/employers.cfm

No, don't include your price in a press release (unless it's free). The resulting articles will be around for years -- but your price will change.

If the scholarship fund is established and well-recognized, then it would be beneficial to include that in the release. If the fund is new -- i.e., it hasn't actually awarded any scholarship money as yet -- leave it out. (The people who will be most positively influenced by the scholarship factor are also be the ones who will check that out most carefully -- and if they find that nothing exists to check out, it will create suspicion and questions.)

Hope this helps.