Home: Message List - what kind of advertising works best for the money

Re: what kind of advertising works best for the money

Lighthouse24 — Thu, 28 Feb 2008 21:15:33 GMT

LostBoy, thanks for the additional info. From the studies and actual examples I've seen on a "typical" unsolicited mailing of 100 pieces for your type of business, 80 are never read, and of the 20 that are, only 2 convert to sales. So there was something about your letter (and the offer you included with it) that caused more people to actually read it, or that caused more people to respond to it, or both. I'd consider it a good result, though!

Re: what kind of advertising works best for the money

Charlyontour — Thu, 28 Feb 2008 20:51:21 GMT

Why don't you try the business campaigning idee. It works for greenpeace and for business purpose as well. I had very god experiences with peter metzinger. try this: balmangroup (dot) com

Re: what kind of advertising works best for the money

LostBoy — Thu, 28 Feb 2008 20:43:10 GMT

I developed the letter with my business partner. Basicly it says congratulations on buying a house, let us help you make it feel more like a home. I offer them a special discount.
To make it even more personalized I print a map from their house to my showroom.

I didn't think that was a very good response rate though. It is definatly is better than advertizing in the local paper. $90+/month with no response. I have stopped advertizing in the newspaper because of budget but will continue for the exposure and brand recongnition.

I also have a simple website that I created myself. Cost ~$10 for the domain and $10/month for hosting.
It gets decent traffic.

Re: what kind of advertising works best for the money

Lighthouse24 — Thu, 28 Feb 2008 19:50:02 GMT

LostBoy, wow, 8 percent conversion on an unsolicited direct mail piece is FANTASTIC -- congratulations! May I ask, did you write the letter yourself or have it professionally developed?

Re: what kind of advertising works best for the money

LostBoy — Thu, 28 Feb 2008 19:23:14 GMT

I've just started a flooring company myself. I've gotten good results mailing personalized letters to new home buyers in the area. I get the names from the free local paper. I usually get ~4 new potential clients a month with ~50 letter. 50 x .41 = $20.50

Re: what kind of advertising works best for the money

Bemore — Sat, 16 Feb 2008 17:32:59 GMT

A vehilce in my area will get approximately 30,000 impressions daily. And as stated, not Free, but cheap compared to a 1/4 page ad in the yellow pages.

Re: what kind of advertising works best for the money

Buffalo — Sat, 16 Feb 2008 16:59:18 GMT

As a fellow sign maker I have to agree with Bemore. Another excellent way to get noticed is with vehicle graphics. While it isn't free hundreds of people will see your message daily.
I've had people call me who were literally right behind me as I drove down the street.

Re: what kind of advertising works best for the money

Bemore — Sat, 16 Feb 2008 16:41:19 GMT

Traditional signage on the exterior of your physical location can account for about 49% of your new customers. Not FREE, but let me relate a story to you about a yacht company in southern Indiana. About 3 years ago we installed 7 large framed printed banners on the front of their two corugated steel buildings. Go to my website at www.signhereltd.com and see the before and afters. This company had been in business for 42 years. Within 18 months their investment had paid off. A local, 1/2 mile down the road, barge management company executive drove by and saw the picture of a Yodiac, can in and purchase 66 of them with a follow on order of 44. I know that they are very happy with their ROI!

Re: what kind of advertising works best for the money

2go2Marketing — Sat, 16 Feb 2008 05:55:24 GMT

Internet Marketing or Newspaper Marketing are good. Internet can be more specific I feel. Email marketing seems harder but with Google putting ads on the side of a Gmail page, ads can be more specific. I just think for the cost, the internet is better for advertsing. I would even say a billboard ads is better than a newspaper because when people are driving they are not distracted as they are with a newspaper and have time to poner the ad as well as see it on the freeway 2-3 times where as that issue of the newspaper gets thrown out the next day.

Brandon

2 go 2 Marketing

Re: what kind of advertising works best for the money

humbleforlife — Thu, 14 Feb 2008 05:25:05 GMT

Are you a member of your local building association ? They are a great organization for business and referrals. Local service ads were mentioned in an earlier post and are a good idea.Also very inexpensive. Make friendly calls on your local builders, offer them a special discount to try your services.Face to face is the best way.I have set up at my local flea market, county fairs,and other events,and handed out cards and brochures.Build an impressive website, and advertise it everywhere. It is much cheaper to advertise a few lines promoting your site than a huge ad.

express-press-release.com has done well by me.You can submit as many free press releases as you want or pay $ 29.00 , which gets you onto many more media sites.Check them out.They are awesome and affordable.They also post to all major search engines, which helps your website.

Hope this helps.