http://smallbusinessonlinecommunity.bankofamerica.com/community/forum/salesandmarketing?view=discussions Most recent forum messages en Mon, 16 Mar 2009 19:21:38 GMT Clearspace 1.1.1 (http://jivesoftware.com/products/clearspace/) 2009-03-16T19:21:38Z en http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=63827&amp;tstart=0#63827 <b>Marketing ROI</b><br /> <br /> In a strict definition ROI is one measure and is expressed in one way --profit/investment.<br /> Other financial measures to depict the benefits of investment<br /> include; Payback period, discounted cash flow methodologies, <br /> <br /> Vendors can only be trusted when the numbers can be backed up with<br /> benchmarked, real-world data from a customer production environment.<br /> These numbers must be independently verified and the vendor must share<br /> its methods for tracking these measured results. Also, different industries, different size businesses will have dramatically different results Mon, 16 Mar 2009 19:21:38 GMT LUCKIEST http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=63827&amp;tstart=0#63827 2009-03-16T19:21:38Z Mar 16, 2009 3:21 PM http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=63821&amp;tstart=0#63821 Looking to find out how people are tracking their marketing/advertising efforts to measure ROI beyond sales. Let me know what you are doing? Thanks. Mon, 16 Mar 2009 17:36:49 GMT MarketSmarter http://smallbusinessonlinecommunity.bankofamerica.com/thread.jspa?messageID=63821&amp;tstart=0#63821 2009-03-16T17:36:49Z Mar 16, 2009 1:36 PM 1