Home: Message List - Is radio and/or print advertising effective for real estate marketing?

Re: Is radio and/or print advertising effective for real est

macspider — Sun, 08 Mar 2009 03:59:52 GMT

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Re: Is radio and/or print advertising effective for real estate marketing?

tshark — Thu, 05 Mar 2009 17:32:00 GMT

A good mailing list is easy to produce. Postcards are the most cost effective mailing. You have less than 15 seconds of prospect attention, and opening an envelope cuts into that time. Get ahold of David at A&A Printing in Seattle. davidg@aaprinting.com. Lots of great paper selections on the affordable side, proper sizing of postcards for best postal rates. Best cost color schemes, don't waste on color where it is not necessary. Figure out if you want paremeter mailings or radial mailings etc. These are important details to maximize your spending power.

Re: Is radio and/or print advertising effective for real estate marketing?

FlAdMan — Tue, 03 Mar 2009 00:21:51 GMT

I think that radio and print advertising are effective, just expensive and normally do not produce the quality leads that you may need to close a real estate deal. I have been working for a company, localadlink, and they offer targeted directory lisitngs. This allows you to choose which zip codes you want to advertise in. It allows you to pick the areas where you think there might be more qualified customers, based on income or other factors. Check out my website for more info, it is helping over 14 million local businesses get seen everyday! www.freewebs.com/cheapadz

Re: Is radio and/or print advertising effective for real estate marketing?

FlAdMan — Thu, 26 Feb 2009 04:15:41 GMT

I would like to say a bit about Local Business and Internet marketing.

It seems that local businesses leave themselves out of a HUGE market; the online advertising market.

REASONS:

1. It is normally too expensive for them to advertise with brand name websites because they charge per click which decreases any profit that would have been made on a sale from that click.

2. They feel undermatched against the larger companys in the marketplace.

3. They feel like they need to focus on local business because online business is not local and they will never actually see any of those people.

4. They are set in their ways and do not want to change their advertising methods.

Well everything is going to change for them soon! They can now place a personalized add, with pictures, photos, videos, even coupons on localadlink.com along with 14 million business for less than $200 per month! Not only is their ad on the business directory with their website link, if they have one, but we will rotate your ad on sites like Google, Yahoo, Ask, Myspace, Facebook, and hundreds more!!

So as you can see(responses to the reason they leave themselves out):
1. It is not too expensive- max $200/month compared to upwards of thousands if you dealt with other directory's and search engines.

2. They are not overmatched because their as is right next to the other as that has to pay Google $3 if you click on it, but yours was 1 price the entire month.

3. Everyone searches online for LOCAL businesses to go to. We give them directions, address, numbers, photos, videos.....where do would you go? Probably to the place that has everything right there for you, and it is down the street from your home.

4. You do not need to change your advertising methods, just add this stream in order to BRAND YOUR COMPANY. Ex: In the magazine ad that you have been running for 10 years it will now say, " catch us online at localadlink.com".

So as you can see, there is no reason that the Small Local Business can't compete with the Big Businesses that currently dominate the online market.

Thank you for taking the time to read this, I hope it helps all small business owners and online entrepreneurs. For more detailed information about this fantastic advertising stream, please visit my website www.freewebs.com/cheapadz

Hardy Short

Re: Is radio and/or print advertising effective for real estate marketing?

A.R.Suarez — Mon, 23 Feb 2009 05:10:39 GMT

Hello,

Real Estate seems to be running into a lot of trouble as of late, particularly with marketing. Many agents, homeowners, etc., are struggling to find the mos efficient medium to advertise in.
I encourage specificity. Radio is a tough tool, one I typically abstain from. It has less science and quantification capabilities than others.

Here is What I Recommend:

1) Determine whom you are marketing to; are they dirt poor, are they rich? For each property, I recommend figuring out what a property's potential buyers subscribe to, what rallies they attend, where they socialized, etc., then sticking an advertisement where they will notice. The local newspaper is also a good idea.

2) Train or recruit a copywriter of good caliber. There is nothing like a "double" sales tactic: one written, one spoken. Heck, if you have really good copy and a wide-circulation target specific medium, you might just rake in the money.

3) You mentioned local, which may be tough. Does your local market have enough residents to qualify your property value?

4) Set-up a newsletter and/or "This Month's Special" or property listing updates. If you acquire enough subscribers, someone will see a house they like, or mention it to someone who would be interested. You also create long-term customers this way.

*Is It Cost-Effective*?

Advertisements, especially in magazines, can be expensive. It is therefore your responsibility to determine if you have the right market. However, if you receive your return on investment, the initial expense is nothing. I have seen paper and magazine ads between $200-$2000.

Regards,

A.R. Suarez

Re: Is radio and/or print advertising effective for real est

KnuckleHED — Wed, 18 Feb 2009 07:03:07 GMT

Also if you have your own webstie or belong to a few Social Networks such as Facebook, Myspace, etc..... You ought to check this out.

Ok, you have to check this out:

http://www.chattotext.com/amember/go.php?r=1386&i=l0

It's a 5-minute video about a brand new tool you can add to your social network page (works now with Facebook and Bebo, and soon MySpace). You just add it to your profile page and your friends can send you a private text message to your cell phone, and you can reply with your cell phone and they'll get it while they're still on your profile page!

It's called Chat To Text.

It's all explained in the video:

http://www.chattotext.com/amember/go.php?r=1386&i=l0

I've installed it on my profile page - look for the 'Text Me' box on my page and send me a text message to my cell phone...too cool!

Let me know what you think!

Chris

Re: Is radio and/or print advertising effective for real estate marketing?

g_graphics — Mon, 16 Feb 2009 17:13:05 GMT

Hi There,

Love the question and some terrific responses; I think it is worth waying in on the importance of the message in relation to the delivery. You mentioned Buy, Sell and Lease homes there probably is some value in considering those as separate messages to separate audiences. Maybe consider breaking them apart and crafting a message about your business advantages in each area. With a message and/or tagline for each the best delivery method may be very obvious. You can also take advantage of easier response measurement and conversion ratio.

Best of Luck!

Re: Is radio and/or print advertising effective for real estate marketing?

jc_success — Mon, 16 Feb 2009 16:45:52 GMT

Hello. I just started selling radio time for an ad agency /recording studio. During my research I noticed something. In order to sell effectively, I needed to "do the math". I thought how could I do the math, I'd need numbers. Stats. I came across this term, CPP or cost per point. it's the cost it takes to reach 1% of your audience assuming you know who that is. Most average commercials that have come out of our studio ar around $1500. So how far will the commercial reach? divide the cpp into the cost of the commercial, you have what it takes. Now, if you find that people are calling saying they heard the ad, and you sell a house..you subtract that cost. Is it effective?
Does the ad copy achieve results? Some radio advertising like playing slots. You might start out with a $100 and you can only bet $10 at a time. Sometimes you win some back. If you bet too much, and you don't get return, you'll be done. Good research into your potential buyers, and their demographics, plus effective copy, might just be effective enough? There needs to be measuring stick.. A person needs to hear an ad at least 20 times before it sinks into their craniums and they buy. $1500 covers a whole month. I hope this helps

Re: Is radio and/or print advertising effective for real estate marketing?

Fatty423 — Sun, 01 Feb 2009 04:17:19 GMT

We have thousands of real estate customers that say they have tried other forms and print advertising works best for them. I know you may think i am being biast, but for our real estate customers we will design a postcard, help them put together a list or provide one, print, and mail for less than the price of a postage stamp. If they sell a house in a neighborhood they send a postcard to every other house in that neighborhood a "just sold" home. same for "just listed". On a side note the only way any form of marketing works is if you stay consistent. Don't just try it one month and then wait a few months. We recommend breaking up your list and mailing to it on a weekly basis. For more information on postcard printing and mail check out www.imagemedia.com. To view some free real estate postcard templates visit http://www.imagemedia.com/templates/browser.cfm?type=postcard

Re: Is radio and/or print advertising effective for real estate marketing?

Iwrite — Tue, 22 Jul 2008 15:07:23 GMT

I am going to zig where everyone else has zag.

The answer is both and neither.

You are not dealing with buyers or sellers or renters - you are dealing with human beings. No one medium will allow you to reach them all, and your message is different for each.

Think about like football:

You may have the best quarterback in the world but your offensive line is weak. No matter how good he is, if he spends most of his time on the ground, you'll never score.
Now, if you have the same quarterback and build a great offensive line that can stop a tank, giving the quarterback time to run the play and your receivers can't catch and your running backs can't run - you still can't score.
Improve your receivers and running backs, and your existing team becomes a powerhouse on offense.

Even with limited dollars, you need to build a mix of media - print, direct mail, mobile, outdoor, tv, radio and internet. They each have a strength but they also have a weakness, but combine them and they will cover each other's weakness - allowing you to score more often and more easily. You should not use all of them but you should use more than two. Think about where the people are you need to talk to and find which medium best reaches them.

I hope this helps. Good luck. Find a neutral voice to help advise you.