Starting A Business

Tailoring your goals and expectations to reality will help you succeed

By Max Berry

A certain amount of ambition is necessary when running your own business. If you aren't expecting a lot from your idea and yourself, it will be hard to deliver much to your customers. But at what point does ambition become a hindrance? If your expectations are too high for one person-or one business-to meet, they may be doing more to hold you back than push you on. Dreams of glory ...

Is My Personality Right for This?

By Chris Freeburn

Many people dream of being their own boss - of setting their own hours, making their own terms, and having the big office where all the important decisions are made. It's a tempting idea, one nurtured by a national culture that prizes the ideal of the rugged individual who strikes out and remakes the world according to his or her vision. And every year, tens of thousands of Americans launch their own businesses,...