Business Sales and Marketing Articles

6 Posts tagged with the small_business tag
Dealing with Customer Complaints

Here are some tips on how to deal with unhappy customers and where to draw the line in resolving their problems

By Christopher Freeburn


Small business owners understand the necessity of attracting customers to their business. But keeping those customers happy and coming back means more than just offering good products and services at reasonable prices. It means properly dealing with the inevitable complaints from customers who have a problem with your company's pr...

Read full article >>
  • Viewed: 329 times
  • Rating: 
  • Reviews: 1
How do you get your money’s worth for PR?


by PR_Boston

Business owners large and small are looking for ways to cut expenses. So the question arises: Do I need PR? Here are a few reasons why you should say yes and feel good about the expense.


PR is a cost effective alternative to advertising. Even though web ads can cost 25% of those in old-line media, advertising is expensive. And, there are so many ads you have to wonder which ones really stick. People are exposed to thousands of messages e...

Read full article >>
  • Viewed: 702 times
  • Rating: 
  • Reviews: 4
Partner Up

Partner Up

Click to view SBOCTeam's profile

Posted by: SBOCTeam, Jan 12, 2009


Broadening your network of business contacts and seeking out additional referral partners is an excellent way to let your friends build your business for you. Just make sure you return the favor


By Max Berry


You can never have too many people in your corner. That goes double for a small business owner. Without the resources for a massive advertising campaign, an entrepreneur needs to rely on a little help from his friends to spread the w...

Read full article >>
  • Viewed: 742 times
  • Rating: 
  • Reviews: 5
Podcast Marketing – How to Promote Your Biz Using Podcasts

by ZekeLL

Podcasting is blogging with audio instead of text. Essentially, you post an MP3 file instead of an article.

5 Reasons Why Podcasts Are Great

  1. An increasing number of people are downloading new podcasts every day.
  2. Unlike TV, podcast can be played whenever the listener wants.
  3. People can listen to them in their cars on their way to work or when they go for a run. You will get their full attention.
  4. Ther...

    Read full article >>
  • Viewed: 820 times
  • Rating: 
  • Reviews: 1
Video Marketing – How to Promote Your Business Using Videos

by ZekeLL

Video marketing is a fairly new term. It means producing videos and posting them to several video sharing websites to boost your website traffic and get your name out there.

5 Reasons Why Video Marketing Is Great

  1. Google is showing more and more videos in the search results.
  2. Producing a video is very inexpensive and posting it is free.
  3. Most video sharing services such as YouTube have several tools to help peop...

    Read full article >>
  • Viewed: 948 times
  • Rating: 
  • Reviews: 4
Internet Advertising

Internet Advertising

Click to view SBOCTeam's profile

Posted by: SBOCTeam, Nov 18, 2008

When does it make sense for small businesses?

By Christopher Freeburn


The Internet has been a great leveling technology, evening the playing field between small and large businesses by giving small companies easy and cheap access to a worldwide marketplace. The Internet has also provided unprecedented advertising opportunities for small business, permitting not only access to a global marketplace, but the ability to target and alert potential customers on a ...

Read full article >>
  • Viewed: 1,566 times
  • Rating: 
  • Reviews: 5

Give Your Opinion

Take a moment to rate and review these articles. We'd love to hear from you.

 

Get Expert Advice On:

Highest Rated Articles

Farm it Out

Cutting Heath Insurance Costs

Get Out of the Office

Firing the Right Way