Business Sales and Marketing Articles

By Rieva Lesonsky

There's a good reason why social media is the hottest buzzword on every business owner's lips these days. For smart small business owners, using social media correctly is a great way to build your business-without investing anything but your time and effort. That's good news at a time when we're all trying to tighten our belts and increase our sales.

Here's a quick rundown of the top social media tools out there today and how to use them ...

by PR_Boston

Business owners large and small are looking for ways to cut expenses. So the question arises: Do I need PR? Here are a few reasons why you should say yes and feel good about the expense.

PR is a cost effective alternative to advertising. Even though web ads can cost 25% of those in old-line media, advertising is expensive. And, there are so many ads you have to wonder which ones really stick. People are exposed to thousands of messages e...

by ZekeLL

Video marketing is a fairly new term. It means producing videos and posting them to several video sharing websites to boost your website traffic and get your name out there.

5 Reasons Why Video Marketing Is Great

1. Google is showing more and more videos in the search results.
2. Producing a video is very inexpensive and posting it is free.
3. Most video sharing services such as YouTube have several tools to help peop...
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The meaning of the adjective radical is "not bound by traditional ways or beliefs." Here are the "must dos" of a seasoned business unit's radical salesperson and marketer.

By Profit_Repair

No stone goes unturned in your search for new leads and clients; no sales idea is too silly or stupid to try; you sell to everyone, every day, no matter what their size; you sell more than you market; you utilize yield management techniques; you just do not leave collate...

Using promotional emails and newsletters to market your small business

By Chris Freeburn

Few technologies have yielded as much benefit to small business owners as the Internet. Beyond the obvious benefits of e-commerce and professionally designed websites that can make a small business look like a big player in its industry, the Internet permits small businesses an unprecedented opportunity to use email to sidestep expensive marketing campaigns and stay in touch...

If your customers find your products or services antiquated, why don't you?
By Reed Richardson

Last fall, retail giant Wal-Mart announced it would end its 46-year-old layaway service for its customers. Once a popular way of buying big-ticket items, layaway was now costing Wal-Mart more than it was worth, tying up precious warehouse space for months while forcing stores to track small, often infrequent, payments. In addition, executive vice president for Wal-Mart store o...