Business Sales and Marketing Articles

The meaning of the adjective radical is "not bound by traditional ways or beliefs." Here are the "must dos" of a seasoned business unit's radical salesperson and marketer.

By Profit_Repair

No stone goes unturned in your search for new leads and clients; no sales idea is too silly or stupid to try; you sell to everyone, every day, no matter what their size; you sell more than you market; you utilize yield management techniques; you just do not leave collate...

Using promotional emails and newsletters to market your small business

By Chris Freeburn

Few technologies have yielded as much benefit to small business owners as the Internet. Beyond the obvious benefits of e-commerce and professionally designed websites that can make a small business look like a big player in its industry, the Internet permits small businesses an unprecedented opportunity to use email to sidestep expensive marketing campaigns and stay in touch...

If your customers find your products or services antiquated, why don't you?
By Reed Richardson

Last fall, retail giant Wal-Mart announced it would end its 46-year-old layaway service for its customers. Once a popular way of buying big-ticket items, layaway was now costing Wal-Mart more than it was worth, tying up precious warehouse space for months while forcing stores to track small, often infrequent, payments. In addition, executive vice president for Wal-Mart store o...