Business Sales and Marketing Articles

2 Posts tagged with the customer_service tag

Fighting For Sales

Posted by: SBOCTeam, Jan 15, 2008

Did last year's sales lag behind your projections? Here is some solid advice to get you going in 2008

BY MICHAELA CAVALLARO

When Jennifer Younge joined New York City marketing communication and design firm Ross, Culbert & Lavery Inc. in late 2001, the company had a long established method of drumming up sales: It sent prospects a portfolio of work it had done for other clients. The message, says Younge, was simple: "Look what we did for this company; we can d...

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Viewed: 1,432 times
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Reviews: 6

Tags: sales, cold_calling, selling, customer_service, marketing

Keep the Customer Satisfied

Posted by: CommunityTeam, Sep 20, 2007

The latest management theories all support one basic conclusion: Happy customers come back.
By Chris Freeburn

It's a truism that keeping customers happy keeps customers coming back. But what are the best ways to maintain customer satisfaction, beyond providing the best product or service you can? How can small businesses maximize customer satisfaction and translate that into repeat business and good word of mouth?

According to John Tschohl, president of the...

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Viewed: 1,983 times
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Reviews: 8

Tags: customer_service, customer_experience, crm, customer_relationship_management

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