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Staying Sticky

Staying Sticky

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Posted by: SBOCTeam, Mar 9, 2008

How to hold on to your customers and their critical revenue

By Chris Freeburn

Attracting customers is one of the hardest tasks a small business owner faces. Keeping them can be just as tough. Unlike large businesses, which can sometimes sustain a high turnover in customers, small business owners often don't have the luxury of large marketing and sales budgets to continue to acquire new customers. "Businesses succeed or fail based on their ability to bring peopl...

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