Business Sales and Marketing Articles

by PR_Boston

Business owners large and small are looking for ways to cut expenses. So the question arises: Do I need PR? Here are a few reasons why you should say yes and feel good about the expense.

PR is a cost effective alternative to advertising. Even though web ads can cost 25% of those in old-line media, advertising is expensive. And, there are so many ads you have to wonder which ones really stick. People are exposed to thousands of messages e...

If you're not defining how your customers feel about your small business, who is?

Mention "branding" and successful marketing campaigns from the world of Big Business things like Nike's ubiquitous Swoosh symbol or Coca Cola's catchy "Have a Coke and a smile" slogan almost immediately spring to mind. And though few small businesses will ever find the need for a jingle that gets customers to "sing in perfect harmony," more and more of them are finding out just how critical bran...