Business Sales and Marketing Articles

3 Posts tagged with the advertising tag
How do you get your money’s worth for PR?


by PR_Boston

Business owners large and small are looking for ways to cut expenses. So the question arises: Do I need PR? Here are a few reasons why you should say yes and feel good about the expense.


PR is a cost effective alternative to advertising. Even though web ads can cost 25% of those in old-line media, advertising is expensive. And, there are so many ads you have to wonder which ones really stick. People are exposed to thousands of messages e...

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Partner Up

Partner Up

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Posted by: SBOCTeam, Jan 12, 2009


Broadening your network of business contacts and seeking out additional referral partners is an excellent way to let your friends build your business for you. Just make sure you return the favor


By Max Berry


You can never have too many people in your corner. That goes double for a small business owner. Without the resources for a massive advertising campaign, an entrepreneur needs to rely on a little help from his friends to spread the w...

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Internet Advertising

Internet Advertising

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Posted by: SBOCTeam, Nov 18, 2008

When does it make sense for small businesses?

By Christopher Freeburn


The Internet has been a great leveling technology, evening the playing field between small and large businesses by giving small companies easy and cheap access to a worldwide marketplace. The Internet has also provided unprecedented advertising opportunities for small business, permitting not only access to a global marketplace, but the ability to target and alert potential customers on a ...

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