Business Sales and Marketing Articles

by PR_Boston

Business owners large and small are looking for ways to cut expenses. So the question arises: Do I need PR? Here are a few reasons why you should say yes and feel good about the expense.

PR is a cost effective alternative to advertising. Even though web ads can cost 25% of those in old-line media, advertising is expensive. And, there are so many ads you have to wonder which ones really stick. People are exposed to thousands of messages e...

When does it make sense for small businesses?

By Christopher Freeburn

The Internet has been a great leveling technology, evening the playing field between small and large businesses by giving small companies easy and cheap access to a worldwide marketplace. The Internet has also provided unprecedented advertising opportunities for small business, permitting not only access to a global marketplace, but the ability to target and alert potential customers on a ...