Podcast Marketing � How to Promote Your Biz Using Podcasts

SBOCTeam — Thu, 08 Jan 2009 15:48:00 GMT

by ZekeLL

Podcasting is blogging with audio instead of text. Essentially, you post an MP3 file instead of an article.

5 Reasons Why Podcasts Are Great

An increasing number of people are downloading new podcasts every day.
Unlike TV, podcast can be played whenever the listener wants.
People can listen to them in their cars on their way to work or when they go for a run. You will get their full attention.
There is a lot less competition in the podcast market than there is in the article market.
Podcasting is a lot easier and less time-consuming than blogging and getting your articles published.

5 Steps to Producing a Podcast

Download Audacity at#### http://audacity.sourceforge.net/download/#### or any other audio editing tool.
Get a good microphone.
Write the script (so the podcast doesn't sound improvised and amateurish).
Record it in a noise-free environment.
Apply the noise-reduction filter in your audio editing software and save the podcast file.

Where You Can Submit Your Podcast
PodOMatic - http://www.podomatic.com/
Podcast Alley - http://www.podcastalley.com/index.php
iTunes - http://www.itunes.com/
Yahoo Podcasts - http://podcasts.yahoo.com/
Digg Podcasts - http://digg.com/podcasts
Podcast Directory - http://www.podcastdirectory.com/
Podcast Pickle - http://www.podcastpickle.com/
PodFeed - http://www.podfeed.net/
Odeo - http://www.odeo.com/
Digital Podcast - http://www.digitalpodcast.com/
Podcast.net - http://www.podcast.net/
Singing Fish - http://search.singingfish.com/sfw/home.jsp
Blog Universe - http://www.bloguniverse.com/
All Podcasts - http://www.allpodcasts.com/
Big Contact - http://www.bigcontact.com/
Collectik - http://collectik.net/collectik/
PodNova - http://www.podnova.com/
PodTech - http://www.podtech.net/home/

How to Save a Lot of Time When You Submit Your Podcast

I absolutely love these two tools because they submit your podcasts to the major podcast directories for free and they save you a lot of time.

PodPusher - http://www.podpusher.com/
Pod Submitter - http://www.podsubmitter.com/submit

Zeke Camusio is a serial entrepreneur. The Outsourcing Company, his 6th endeavor, is a creative web design and Internet marketing agency with offices in Aspen, CO and New York.

Zeke writes Let's Do It!, one of the most prestigious and popular entrepreneurship and Internet marketing blog. Check it out: www.TheOutsourcingCompany.com/blog.

Video Marketing � How to Promote Your Business Using Videos

SBOCTeam — Fri, 02 Jan 2009 18:20:00 GMT

by ZekeLL

Video marketing is a fairly new term. It means producing videos and posting them to several video sharing websites to boost your website traffic and get your name out there.

5 Reasons Why Video Marketing Is Great

Google is showing more and more videos in the search results.
Producing a video is very inexpensive and posting it is free.
Most video sharing services such as YouTube have several tools to help people spread the word. Think about it. People actually market your videos for you.
Millions of people promote their websites using articles, but just a small percentage of them use videos. The competition is a lot less fierce.
Video communities are a lot more active than article communities. It is not uncommon to post a video on YouTube and get 1,000 comments in a month!

5 Steps to Producing a Video

Decide what kind of video you want to record (talking head, based on a PowerPoint presentation, from your computer screen, interview, etc.)
Get a good microphone and a camera. It doesn't have to be a professional camera. Sometimes a simple digital camera is enough.
Write the script or prepare the content. Do a practice run first.
Record it.
Do some minor editing using free software such as Windows Movie Maker. You will probably need to trim out the end and the beginning, and add a watermark with the URL of your website.

Where You Can Submit Your Video
YouTube - http://www.YouTube.com
Google Video - http://video.google.com/
Yahoo Video - http://video.yahoo.com/
FlickLife - http://www.veoh.com/
Blip - http://blip.tv/
Crackle - http://crackle.com/
Flurl - http://www.flurl.com/
BoFunk - http://www.bofunk.com/
Vimeo - http://vimeo.com/
Flixya - http://www.flixya.com/

A Case Study
In case you are still not 100% convinced that video marketing is an amazing tool to drive massive traffic to your website, listen to this. Last month we recorded four videos for a client and distributed them to the services mentioned above.

We used some tricks, picked the right keywords, and created some backlinks to them. Then we social bookmarked them, submitted their RSSs to some RSS search engines, and we finally pinged all the pages that we created. All this took us 4 hours. In 6 days, our client's videos had 150,000 views! Do you realize what that means? 150,000 people discovered our client's company in less than 6 days. He got 1,746 visits and $11,235 in revenues from that campaign. His investment was $215. Are you a video marketing believer now?

Zeke Camusio is a serial entrepreneur. The Outsourcing Company, his 6th endeavor, is a creative web design and Internet marketing agency with offices in Aspen, CO and New York.

Zeke writes Let's Do It!, one of the most prestigious and popular entrepreneurship and Internet marketing blog. Check it out: http://www.TheOutsourcingCompany.com/blog.

Sales and Marketing

Podcast Marketing � How to Promote Your Biz Using Podcasts

Video Marketing � How to Promote Your Business Using Videos