RE: The Beauty Of Branding

ciordia9 — Mon, 16 Jun 2008 19:14:08 GMT

Branding and image control. The world only knows what you put out there, what a person experiences, and what people say about you.

If you can hone in on what it is you want to broadcast, and then do the right thing by delivering, you should make for a very strong brand. It's those who ignore their image, product, or customers that will have a tough time getting the alignment necessary to achieve long term stability.

RE: The Beauty Of Branding

akgold — Mon, 14 Apr 2008 17:50:29 GMT

This is a good starters article about branding. I think that Apple computer has shown better than any company in the world how a brand is about a feeling, and how products and services can completely relate to that feeling. In recent years, we've seen first the solid bright yellow, blue and red background colors to iPod ads. Then, just when we were starting to feel like the novelty and the "energy" of the ads was wearing off, Apple changed them to the tropical scenes with many more tones and shades but with that same dynamic energy level. Once again, just when they were becoming familiar, Apple changed them to the golden glitter ads. A good brand captures the feeling of using the products and benefits that those products and services bring to our lives.

Sales and Marketing

RE: The Beauty Of Branding

RE: The Beauty Of Branding