ArticlesSales and Marketing: March 2008

If you're not defining how your customers feel about your small business, who is?

Mention "branding" and successful marketing campaigns from the world of Big Business things like Nike's ubiquitous Swoosh symbol or Coca Cola's catchy "Have a Coke and a smile" slogan almost immediately spring to mind. And though few small businesses will ever find the need for a jingle that gets customers to "sing in perfect harmony," more and more of them are finding out just how critical bran...