Did last year's sales lag behind your projections? Here is some solid advice to get you going in 2008
BY MICHAELA CAVALLARO
When Jennifer Younge joined New York City marketing communication and design firm Ross, Culbert & Lavery Inc. in late 2001, the company had a long established method of drumming up sales: It sent prospects a portfolio of work it had done for other clients. The message, says Younge, was simple: "Look what we did for this company; we can d...
