The latest management theories all support one basic conclusion: Happy customers come back.
By Chris Freeburn
It's a truism that keeping customers happy keeps customers coming back. But what are the best ways to maintain customer satisfaction, beyond providing the best product or service you can? How can small businesses maximize customer satisfaction and translate that into repeat business and good word of mouth?
According to John Tschohl, president of the...
ArticlesSales and Marketing : September 20, 2007
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