Business Sales and Marketing Articles

There are more resources than ever available to America's eco-friendly entrepreneurs. Take advantage and help your green business stand out from the pack.

By Max Berry

It's common knowledge among small business owners that going green has a positive effect on the environment. Perhaps less known is how to successfully manage your green business in a world where more and more entrepreneurs are laying claim to the word. The secret may lie in the a...

If you're not defining how your customers feel about your small business, who is?

Mention "branding" and successful marketing campaigns from the world of Big Business things like Nike's ubiquitous Swoosh symbol or Coca Cola's catchy "Have a Coke and a smile" slogan almost immediately spring to mind. And though few small businesses will ever find the need for a jingle that gets customers to "sing in perfect harmony," more and more of them are finding out just how critical bran...

Did last year's sales lag behind your projections? Here is some solid advice to get you going in 2008

BY MICHAELA CAVALLARO

When Jennifer Younge joined New York City marketing communication and design firm Ross, Culbert & Lavery Inc. in late 2001, the company had a long established method of drumming up sales: It sent prospects a portfolio of work it had done for other clients. The message, says Younge, was simple: "Look what we did for this company; we can d...

Need more time back in your day?
By Michaela Cavallaro

If so here are some simple steps you can take to save more time each day, be more efficient and concentrate more on the core of your business. You spend all your time putting out fires. When management is busy dealing with the crisis du jour, there's no time to figure out how to prevent the problems in the first place. Key employees burn out, and the business loses its way. Owners and managers who spend all their t...

If your customers find your products or services antiquated, why don't you?
By Reed Richardson

Last fall, retail giant Wal-Mart announced it would end its 46-year-old layaway service for its customers. Once a popular way of buying big-ticket items, layaway was now costing Wal-Mart more than it was worth, tying up precious warehouse space for months while forcing stores to track small, often infrequent, payments. In addition, executive vice president for Wal-Mart store o...