Business Sales and Marketing Articles

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Off Season Training

Off Season Training

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Posted by: CommunityTeam, Jun 5, 2009

All Four Seasons
Running a seasonal business presents a particular set of challenges-and opportunities

By Max Berry

Running a seasonal business may seem like an entrepreneur's dream: Work hard for part of the year and earn enough for the whole of it. But running a seasonal business, just like any other kind, is a yearlong endeavor-one that requires meticulous time management and an extra degree of financial savvy. Here are ten ways to get the most out of your sea...

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Dealing with Customer Complaints

Here are some tips on how to deal with unhappy customers and where to draw the line in resolving their problems

By Christopher Freeburn


Small business owners understand the necessity of attracting customers to their business. But keeping those customers happy and coming back means more than just offering good products and services at reasonable prices. It means properly dealing with the inevitable complaints from customers who have a problem with your company's pr...

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How to Attract New Customers

By Max Berry

A faltering economy may not seem like the ideal environment for attracting new customers. But, even when consumer confidence is low, there is plenty a small business owner can do to instill faith in his existing customers and court the attention of those looking for a business to believe in. The secret, as always, comes down to the golden rule: Be good to them and they'll be good to you.


Back To Basics
"If it's not essential to yo...

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How do you get your money’s worth for PR?


by PR_Boston

Business owners large and small are looking for ways to cut expenses. So the question arises: Do I need PR? Here are a few reasons why you should say yes and feel good about the expense.


PR is a cost effective alternative to advertising. Even though web ads can cost 25% of those in old-line media, advertising is expensive. And, there are so many ads you have to wonder which ones really stick. People are exposed to thousands of messages e...

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Partner Up

Partner Up

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Posted by: SBOCTeam, Jan 12, 2009


Broadening your network of business contacts and seeking out additional referral partners is an excellent way to let your friends build your business for you. Just make sure you return the favor


By Max Berry


You can never have too many people in your corner. That goes double for a small business owner. Without the resources for a massive advertising campaign, an entrepreneur needs to rely on a little help from his friends to spread the w...

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Podcast Marketing – How to Promote Your Biz Using Podcasts

by ZekeLL

Podcasting is blogging with audio instead of text. Essentially, you post an MP3 file instead of an article.

5 Reasons Why Podcasts Are Great

  1. An increasing number of people are downloading new podcasts every day.
  2. Unlike TV, podcast can be played whenever the listener wants.
  3. People can listen to them in their cars on their way to work or when they go for a run. You will get their full attention.
  4. Ther...

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Video Marketing – How to Promote Your Business Using Videos

by ZekeLL

Video marketing is a fairly new term. It means producing videos and posting them to several video sharing websites to boost your website traffic and get your name out there.

5 Reasons Why Video Marketing Is Great

  1. Google is showing more and more videos in the search results.
  2. Producing a video is very inexpensive and posting it is free.
  3. Most video sharing services such as YouTube have several tools to help peop...

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Internet Advertising

Internet Advertising

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Posted by: SBOCTeam, Nov 18, 2008

When does it make sense for small businesses?

By Christopher Freeburn


The Internet has been a great leveling technology, evening the playing field between small and large businesses by giving small companies easy and cheap access to a worldwide marketplace. The Internet has also provided unprecedented advertising opportunities for small business, permitting not only access to a global marketplace, but the ability to target and alert potential customers on a ...

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Radical Sales And Marketing For Your Small Business

The meaning of the adjective radical is "not bound by traditional ways or beliefs." Here are the "must dos" of a seasoned business unit's radical salesperson and marketer.

By Profit_Repair

No stone goes unturned in your search for new leads and clients; no sales idea is too silly or stupid to try; you sell to everyone, every day, no matter what their size; you sell more than you market; you utilize yield management techniques; you just do not leave collate...

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Green-ward To Success

Green-ward To Success

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Posted by: SBOCTeam, Jul 22, 2008


There are more resources than ever available to America's eco-friendly entrepreneurs. Take advantage and help your green business stand out from the pack.


By Max Berry


It's common knowledge among small business owners that going green has a positive effect on the environment. Perhaps less known is how to successfully manage your green business in a world where more and more entrepreneurs are laying claim to the word. The secret may lie in the a...

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Fwd: to Sales

Fwd: to Sales

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Posted by: SBOCTeam, Jul 10, 2008

Using promotional emails and newsletters to market your small business

By Chris Freeburn

Few technologies have yielded as much benefit to small business owners as the Internet. Beyond the obvious benefits of e-commerce and professionally designed websites that can make a small business look like a big player in its industry, the Internet permits small businesses an unprecedented opportunity to use email to sidestep expensive marketing campaigns and stay in touch...

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The Beauty Of Branding

The Beauty Of Branding

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Posted by: SBOCTeam, Mar 9, 2008

If you're not defining how your customers feel about your small business, who is?

Mention "branding" and successful marketing campaigns from the world of Big Business things like Nike's ubiquitous Swoosh symbol or Coca Cola's catchy "Have a Coke and a smile" slogan almost immediately spring to mind. And though few small businesses will ever find the need for a jingle that gets customers to "sing in perfect harmony," more and more of them are finding out just how critical bran...

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Staying Sticky

Staying Sticky

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Posted by: SBOCTeam, Mar 9, 2008

How to hold on to your customers and their critical revenue

By Chris Freeburn

Attracting customers is one of the hardest tasks a small business owner faces. Keeping them can be just as tough. Unlike large businesses, which can sometimes sustain a high turnover in customers, small business owners often don't have the luxury of large marketing and sales budgets to continue to acquire new customers. "Businesses succeed or fail based on their ability to bring peopl...

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Fighting For Sales

Fighting For Sales

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Posted by: SBOCTeam, Jan 15, 2008

Did last year's sales lag behind your projections? Here is some solid advice to get you going in 2008

BY MICHAELA CAVALLARO

When Jennifer Younge joined New York City marketing communication and design firm Ross, Culbert & Lavery Inc. in late 2001, the company had a long established method of drumming up sales: It sent prospects a portfolio of work it had done for other clients. The message, says Younge, was simple: "Look what we did for this company; we can d...

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Firing a customer

Firing a customer

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Posted by: CommunityTeam, Oct 5, 2007

The customer is always right, right? Wrong.
By Reed Richardson

Ordinarily, a statement like this might seem like heresy in the business world, considering all the time and effort spent pursuing and landing customers in the first place. But to Larry Selden, business professor emeritus at Columbia University, this is exactly the kind of radical approach more businesses should be adopting.

"This doesn't fit the way most managers run and measure-and thus think...

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